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À propos de ce poste Brand Manager, Pharmacy Trade chez Abbott

Abbott · Sur site · Taiwan > Taipei : Mingsheng Commercial Building

     

JOB DESCRIPTION:

Main Responsibilities:*


 Pharmacist Education Strategy

  • Develop pharmacist education strategy and annual plans.
  • Create pharmacist certification and training programs.
  • Partner with medical and regulatory teams to ensure compliance.
  • Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs.
  • Track pharmacist training completion and effectiveness.

Trade Marketing and Channel Activation

  • Develop pharmacy channel activation calendar.
  • Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion
  • Build category growth programs and develop in-store engagement programs.
  • Identify opportunities to improve patient visibility within compliant regulatory boundaries.

Strategic Pharmacy Account Support

  • Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs.
  • Analyze customer performance trends.
  • Identify growth opportunities by pharmacy group, geography and store format.

Patient Acquisition and Conversion

  • Map and optimize the patient journey and identify barriers to purchase and adoption.
  • Develop patient education tools to improve conversion and adoption at pharmacy level.
  • Support first-time CGM users through patient starter programs.
  • Partner with pharmacy teams to improve patient counseling.
  • Develop programs encouraging repeat use and adherence.

Pharmacy Insights and Customer Analytics

  • Monitor pharmacy performance trends through analyzing sales data
  • Segment pharmacy customers, identify growth pockets and underperforming accounts.
  • Monitor competitive activity, collect pharmacist and patient feedback.

Sales Force Enablement

  • Develop selling tools and visual aids to improve pharmacy sales productivity.
  • Create educational materials and objection-handling guides.
  • Support launch readiness programs.
  • Train sales teams on pharmacy campaigns and track implementation effectiveness.

Skills & Experience Required:*

 

  • Bachelor’s degree in business, marketing, life sciences, or other similar degrees.
  • 5-8 years relevant experience in trade marketing, channel marketing, customer marketing or sales force effectiveness
  • Healthcare, pharmaceutical, medical device, diabetes care or consumer health experience preferred
  • Experience working with pharmacy channel preferred
  • Experience developing customer activation programs
  • Track record of driving commercial growth through channels
  • Strong project management skills, including ability to manage multiple cross-functional initiatives.
  • Business-focused and committed to delivering clear business outcomes, customer-focused acumen, and growth mindset.
  • Ability to manage multiple priorities and thrive under pressure while maintaining strong attention to details.
  • Good communication and written skills in English. Ability to communicate effectively with different levels of stakeholders.

 

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Support & Administration

     

DIVISION:

ADC Diabetes Care

        

LOCATION:

Taiwan > Taipei : Mingsheng Commercial Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

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À propos de Abbott

​ Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, ent

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