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Job Description

Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential?

Media & Digital Transformation is at the core of P&G brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem.

As a Biddable Specialist you will:

• Design and implement programmatic campaign strategies;
• End to end execute programmatic buys: understanding targets and business objectives;
• Setup, launch, trafficking and optimizing of campaigns in the media buying platforms (DSPs);
• Have the ability to recommend an appropriate mix of strategies and tactics inside the DSP to help drive delivery critical metrics and specific media targets (brand awareness, engagement or conversions goals);
• Manage day-to-day optimizations, pacing, and reporting of campaigns, forecasting media spends and KPIs goals;
• Prepare deliverables and reports around pacing, optimization, and testing analyses;
• Bring innovative ideas about campaign's strategies and stay ahead of the competition by analyzing, keeping pace and regularly documenting Programmatic industry trends;
• Ensure quality in Digital Programmatic campaigns’ executions (brand awareness and performance), lead end to end process (stay in sync with timings) & achieve briefed objectives;
• Connects externally to get in touch with industry & consumers trends;
• Work together with Marketing Technologist to enable deliver a consumer-centric data strategy to understand basic data structure, business fit and flows across involved systems.
   

What we offer you:

• Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow;
• Recognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities;
• Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others;
• Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance;
• Work in international teams with regional or global responsibilities;
• Competitive compensation and benefits;
• Flexible work arrangements.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

Job Qualifications

You are a good fit if you:

• Have mandatory programmatic campaigns’ management (set up, optimization & reporting) in Digital Agency/eCommerce/Start up;
• Have knowledge working with Consumer-Packaged Goods’ companies is highly appreciated - considered a plus;
• Are accountable, independent, organized, curious, dedicated, with analytical skills;
• Have fluency in Italian and a minimum intermediate English level;
• Have knowledge working with programmatic buying platforms such DV360, Amazon DSP and The Trade Desk;
• Are familiar with Adserving and Audit Tools (Flashtalking, MOAT, Nielsen DAR) - considered a plus.

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