Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Product Marketing Senior Manager plans and manages all facets of marketing, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management.

 

Roles and Responsibilities:

 

• Defines and drives the execution of marketing plans to meet P&L goals and KPIs
• Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising
• P&L Ownership: Leverages the financial target planning to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
• Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Inventory Management: Collaborates with product supply chain to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation group to create of Above-the-Line (ATL) , Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
• Manages and develops product marketing talent to ensure high caliber product marketing teams
• Works with senior leadership and maintains a consistent relationship with Korean Business Managers
• Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events)
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches

Skills and Qualifications

Required Qualifications

• Bachelor’s degree (B.A. or B.S.). 
• 8 or more years of experience in brand and/or product management, with P&L management experience
• Experience managing B2C product segments
• Experience with PSI/supply chain, CPFR and P&L processes
• Experience with industry market data tracking tools (e.g., Circana)
• Experience with estimating promotional sales lifts, sales forecasts, and sales opportunities for new product launches
• Experience managing retail market across multiple channels
• 25% domestic travel required

 

 

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

 

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

 

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.