Position: Full-Time Assistant Store Manager
Department: Retail Operations
Reports To: Store Manager
Employment Type: Full-Time

Position Summary

The Assistant Store Manager supports the Store Manager in leading daily store operations, driving sales performance, developing talent, and delivering an exceptional customer experience. This role helps build a high-performing team, maintain operational standards, and create a culture of accountability, teamwork, and winning.

The ideal candidate is a results-driven retail leader who leads by example, motivates associates, and consistently executes company initiatives while supporting the achievement of store sales and profitability goals.

Key Responsibilities

1. Sales Performance and Business Results

• Drive daily, weekly, and monthly sales to achieve or exceed sales targets.
• Monitor key performance indicators (KPIs), including conversion, units per transaction (UPT), average transaction value (ATV), and sales productivity.
• Identify opportunities to improve business results and partner with the Store Manager to implement action plans.
• Coach associates on selling behaviors, product knowledge, add-on sales, and customer engagement.
• Maintain a competitive, results-oriented selling culture.

2. Leadership and Team Development

• Lead, motivate, and develop associates through consistent coaching and feedback.
• Support recruiting, interviewing, hiring, onboarding, and training.
• Assist with scheduling and ensuring appropriate floor coverage based on business needs.
• Set clear expectations and hold team members accountable for performance and responsibilities.
• Recognize achievements and reinforce positive behaviors that contribute to team success.
• Serve as a role model by demonstrating professionalism, urgency, and strong leadership.

3. Customer Experience

• Ensure every customer receives an engaging, personalized shopping experience.
• Demonstrate strong product knowledge across Reebok footwear, apparel, and accessories.
• Resolve customer concerns professionally and promptly.
• Build customer loyalty by promoting product solutions and supporting repeat business.
• Maintain a welcoming, service-focused selling environment.

4. Store Operations and Standards

• Ensure all daily, weekly, and nightly operational tasks are completed accurately and on time.
• Maintain visual merchandising, floor presentation, cleanliness, and product organization.
• Support inventory management, shipment processing, replenishment, and stockroom organization.
• Follow cash-handling procedures, loss prevention standards, and company policies.
• Execute company initiatives, promotions, and product launches consistently.
• Maintain operational readiness and ensure compliance with company standards.

5. Communication and Accountability

• Communicate business priorities, sales goals, and daily expectations to the team.
• Review performance results and identify opportunities for improvement.
• Partner with the Store Manager to follow up on action plans and operational priorities.
• Provide clear shift handoffs and communicate important business updates.
• Support a culture of ownership, consistency, and continuous improvement.

Qualifications

• Previous retail leadership or supervisory experience preferred.
• Strong communication, coaching, and team-building skills.
• Ability to analyze sales results and translate business opportunities into actionable plans.
• Proven ability to motivate a team and drive results in a fast-paced retail environment.
• Strong organizational skills, attention to detail, and time management.
• Ability to prioritize multiple responsibilities and meet deadlines.
• Basic computer skills and familiarity with retail POS systems.
• Passion for athletic footwear, apparel, customer service, and the Reebok brand.

Physical Requirements

• Ability to stand and walk for extended periods.
• Ability to bend, reach, and move merchandise throughout the store.
• Ability to lift and move merchandise and shipment within company guidelines.
• Ability to work a flexible retail schedule, including weekends, holidays, and peak business periods.

Measures of Success

Performance will be evaluated based on:

• Achievement of sales goals.
• Improvement in conversion, UPT, and average transaction value.
• Associate productivity and development.
• Customer service and satisfaction.
• Completion of operational tasks within established deadlines.
• Inventory accuracy and loss prevention compliance.
• Execution of company standards and initiatives.
• Demonstrated leadership, accountability, and teamwork.

Leadership Expectations

The Assistant Store Manager is expected to lead by example, take ownership of business results, and create an environment where associates understand expectations and are motivated to succeed. This individual must be willing to step in when needed, make informed business decisions, coach consistently, and partner with the Store Manager to deliver results.

The ultimate goal is to drive sales, develop people, execute operational priorities, and help build a winning Reebok team.