Assistant Store Manager – Signature Services – NEW LONDON FLAGSHIP

Start Date : October 2026

Do you know, what we are missing to create the best retail team on the globe? Someone like YOU! 

In our NIKE Retail Stores we use special job names for our positions: an Assistant Store Manager is called "Assistant Head Coach",

Join the NIKE, Inc. team! 

We're seeking an exceptional store leader to lead Nike by You, Jersey by You and Nike Store Running Lab within the new London Flagship, creating premium, personalised experiences that connect sport, culture and innovation. This role will drive the strategy and execution of Signature Services, partnering across store, city and EMEA teams to deliver consumer engagement, service excellence and business impact.

As an Assistant Store Manager – Signature Services you are: 

• Develop and lead the Signature Services strategy across Nike by You, Jersey by You and Nike Store Running Lab, creating a seamless and differentiated consumer experience.
• Align store leadership, Athletes, Coaches, London city teams and EMEA partners around a shared vision for premium, personalised service.
• Drive successful launch and ongoing evolution of services through continuous testing, learning and innovation.
• Create culturally relevant experiences that connect with London's sport, style and youth culture communities.
• Elevate service excellence through exceptional execution, storytelling, creativity and product integration.
• Partner cross-functionally to deliver scalable service models that drive consumer engagement and business impact.
• Own the seasonal services calendar, linking experiences to campaigns, product launches, community activations and key brand moments.
• Manage external partners and agencies to enhance service delivery, consumer experiences and brand storytelling.
• Share consumer insights, performance trends and best practices to shape the future of Signature Services across EMEA and Global markets.

What you get:

• Attractive salary that evolves with the market and experience
• Opportunity on receiving quarterly bonus payments
• Attractive online and in-store employee discounts
• Attractive Benefits Package, Pension & Share scheme
• Exciting development and career opportunities
• Regular training on leadership, sales and products
• A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
• Staff dress to represent NIKE and foster our team spirit
• Access to sports activities
• Opportunities to participate in unique NIKE moments

What you bring:

• A passion for NIKE and/or love of sport
• Some experience in retail and/or leadership positions
• Very good command of English language (written and spoken)
• Experience and competency in serving exceptional consumer service
• Ability to coach and develop a strong team
• Strong focus on communication
• Flexibility to work in shifts and on weekends

Watch this video to find out about the atmosphere in our stores and learn more about our store traditions.

Did we arouse your interest and do you want to support us on our mission “To bring inspiration and innovation to every athlete in the world.”? Apply now, easy way online. We are waiting for you!