The Assistant Store Manager (ASM) plays a key role in supporting the Store Manager and leading the store team. This role is designed to prepare future Store Managers by offering hands-on leadership experience and strategic partnership across all areas of store operations. The ASM helps drive business results, elevate the customer experience, and foster a culture of collaboration, development, and excellence.

At Diptyque, we believe in leading with purpose and passion. The ASM sets the tone on the floor, inspires the team, and helps create a welcoming and luxurious environment for both clients and colleagues.

Please note: This job description is not exhaustive and may evolve based on business needs.

Key Responsibilities

Client Experience & Sales Performance

• Lead by example in delivering exceptional client service and luxury experiences

• Support CRM initiatives and help achieve client engagement targets

• Analyze store performance and partner with the Store Manager to identify opportunities and drive results

• Contribute to weekly and monthly business reviews and reporting

Team Leadership & Development

• Motivate and coach the team in the Store Manager's absence

• Support onboarding, training, and ongoing development of team members

• Help facilitate daily briefings and communicate store goals clearly

• Foster a culture of feedback, recognition, and continuous learning

Store Operations & Merchandising

• Oversee daily operations including opening/closing procedures, cash handling, and adherence to company policies

• Support inventory management, product allocation, and stock optimization

• Execute visual merchandising strategies and provide feedback based on sell-through

• Maintain a clean, organized, and brand-aligned store environment

Brand Stewardship & Communication

• Embody Diptyque's values in grooming, storytelling, and client interactions

• Ensure the team reflects the brand's luxury positioning and service standards

• Communicate brand updates, product launches, and market insights to the team

• Attend meetings and calls in the Store Manager's absence

Safety & Confidentiality

• Protect confidential company and client information

• Support safety protocols and emergency procedures

• Partner with leadership to address team concerns and maintain a safe, inclusive workplace

Qualifications

• Minimum 3 years of retail management experience, preferably in luxury or beauty

• Strong understanding of retail KPIs and business acumen

• Proven ability to lead teams and deliver exceptional client experiences

• Excellent communication, organization, and time management skills

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Passion for fragrance, beauty, and luxury retail

• Flexibility to work evenings, weekends, and holidays as needed

Diptyque Paris is committed to fostering an inclusive and diverse workplace where all employees are valued and respected. We believe in the power of collective momentum, recognizing that each individual's unique perspective and contributions drive our success. With a strong emphasis on integrity, we ensure that every team member is treated equitably and given equal opportunities to grow and thrive within our organization. Diptyque Paris does not tolerate discrimination of any kind and strives to create an environment where everyone can contribute to their fullest potential.

The salary offered will be determined based on candidates' relevant skills, experience, and geographic region. We leverage salary transparency in every market for a seamless candidate experience. In addition to base salary, the total compensation package for this position may include bonus potential, competitive benefits, and other perks.