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GENERAL FUNCTION:

The Assistant Marketing Manager assists with the development and implementation of overall marketing programs and internal communications for the assigned line of business or region. Coordinates events and promotional programs and helps to ensure the successful execution of these programs.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Recommend marketing solutions for assigned business line or region and support assigned areas in implementing marketing initiatives that support sales goals.
• Collaborate with marketing managers to develop optimal communication channel strategy within appropriate channels including print, broadcast, and digital mediums.
• May manage client events including coordination, promotion, RSVP tracking and event budget management
• Support implementation and optimization of marketing and communication strategies by coordinating content sourcing, creation, and content distribution strategy.
• Responsible for tracking and communicating the marketing budget for the assigned division or region.
• Engage with line of business and regional partners in a capacity of educating, training, and defining various marketing initiatives in order to create awareness, generate sales, and deepen customer relationships
• Create, implement, track, and execute sales contests and incentives.
• Evaluate effectiveness of marketing and advertising programs and recommend changes in order to drive results for assigned line of business, channel or marketing medium.
• Support the company brand through the adherence to branding guidelines.
• Manage approvals of new assets.
• Responsible for managing multiple vendor relationships.
• Perform any other duties as assigned.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelor's degree in business, marketing, communications, or related field required.
• Minimum Four (4) years of job related work experience.
• Strong verbal and written communications skills.
• Excellent PC skills. Strong attention to detail.
• Strong organizational and project management skills.
• Must be able to work effectively in both a team environment and independently
• Work requires the ability to multi-task and be flexible.

At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.

The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.

Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner. 

Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting.  Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third.  Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.