We are looking for a new Area Sales Manager to lead our SMB & HoReCa sales team within Lyreco’s Nespresso Professional business in Hungary.

At Lyreco, we believe that great sales results start with great people. That’s why we are looking for a hands-on sales leader with a strong hunter mindset – someone who is eager to win new business, drive growth and lead the team to succeed together.

You enjoy being close to the team, believe in coaching rather than simply managing, and are just as comfortable joining a customer visit as discussing strategy and numbers.

You will join an open, supportive and ambitious organization where people are encouraged to take ownership, bring new ideas and learn from each other. Together with your team, your mission will be simple – although not always easy: win new customers, grow the business and make the team stronger every day.

If you are a successful sales leader – or a strong salesperson ready to become one – and you get energy from winning, growing the business and developing people, we would be happy to meet you.

Responsibilities

• Lead, motivate and develop the Nespresso Professional SMB & HoReCa sales team, with a strong focus on new customer acquisition, portfolio development and sustainable sales growth.
• Act as a hands-on sales leader, regularly joining Account Managers in the field, customer/prospect visits and supporting the conversion of high-potential opportunities.
• Coach and develop Account Managers through regular field coaching, one-to-ones, team meetings, constructive feedback and sharing of best practices.
• Build a strong hunting and new-business culture, driving proactive prospecting, customer acquisition, disciplined opportunity follow-up and portfolio growth.
• Drive sales performance through clear KPIs, regular performance reviews and effective pipeline, CRM/SFA and sales forecasting management; use data to identify opportunities and remove barriers.
• Support key and strategic customer development, taking an active role in complex, high-potential opportunities and ensuring strong customer relationships.
• Contribute to the SMB & HoReCa sales strategy together with the Country Sales Manager, translating market, customer and competitor insights into concrete commercial actions and growth initiatives.
• Lead and support commercial activities, including trade fairs, customer events, campaigns and promotions, ensuring effective lead generation and follow-up in cooperation with Marketing.
• Collaborate closely with internal and external stakeholders, including Marketing, Customer Service, Finance, Logistics, other Sales Managers, Nespresso partners and European B2B teams to maximise commercial opportunities and customer experience.
• Take ownership of team performance and development, including sales targets, budgeting and forecasting, recruitment, onboarding and development of Account Managers, in close cooperation with HR.

Requirements

• Minimum 3 years of experience in a commercial team management role, preferably in B2B sales.
• Experience with a premium brand, HoReCa environment or customer-focused commercial organisation is an advantage.
• Strong results orientation and a genuine hunter mindset, with the drive to win new business and develop customers.
• Strong commercial acumen and a high level of ownership and accountability.
• Ability to think strategically while remaining hands-on and operational.
• Natural ability to motivate, coach and develop others.
• Strong communication, influencing and presentation skills.
• Analytical mindset with the ability to turn data and sales KPIs into concrete actions.
• Structured, logical and business-oriented way of thinking.
• Proactive, curious and open to challenging existing ways of working and bringing new ideas.
• Fluent English, both spoken and written, is a must.
• Native-level Hungarian.

What we offer

• Competitive salary package and annual performance bonus.
• A high level of autonomy and the opportunity to directly influence the development of our SMB & HoReCa business.
• A supportive team and an open, collaborative company culture.
• Career and professional development opportunities within an international organisation.
• The opportunity to work with Nespresso, one of the world's most recognised premium coffee brands, in a dynamic B2B environment.
• A company where sustainability is more than a buzzword – we genuinely care about people and the planet.
• A comprehensive benefits package including SZÉP Card, Employee Assistance Programme, employee discounts on our products and other benefits.

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