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The Affiliate Manager, Crest leads the development and growth of affiliate and social commerce programs that convert creator activity into incremental digital commerce revenue.

This role combines strategy, creator community development, retailer activation, and hands-on program management—owning TikTok Shop growth, affiliate sampling, network recruitment, program quality, and emerging social commerce opportunities across Crest and Oral-B forms.

To be successful in this role, we’re looking for a leader who is adept at defining and delivering:

• A clear affiliate growth strategy that connects creator recruitment, content supply, platform activation, and digital commerce outcomes.
• A scalable affiliate sampling program that accelerates creator activation and builds a consistent pipeline of high-quality content.
• Dedicated affiliate networks by business form, including Oral-B, Crest Whitening, and Paste, with tailored recruitment and cultivation plans.
• Strong retailer and platform programs across TikTok Shop, Target, and Amazon, with clear launch plans, operating rhythms, and performance expectations.
• A forward-looking role for TikTok Live and emerging social commerce formats within Crest’s broader Social for Sales strategy.

Key Responsibilities:

• Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
• Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
• Recruit, onboard, and cultivate a best-in-class affiliate roster, building durable relationships with high-potential creators.
• Build dedicated affiliate networks by business form, including Oral-B, Crest Whitening, and Paste, to improve relevance and scale.
• Develop and launch the Target affiliate program ahead of retailer go-live, coordinating requirements, creator readiness, and activation plans.
• Upgrade the quality and productivity of the Amazon affiliate program, improving creator selection, engagement, content quality, and sales contribution.
• Define and test the role of TikTok Live and emerging social commerce formats, translating learnings into scalable playbooks.
• Establish program goals, reporting, and optimization routines that connect affiliate activity to incremental digital commerce revenue.
• Partner across brand, media, sales, digital commerce, retailer, agency, and platform teams to deliver overall Social for Sales goals for Crest.
• Operate with disciplined stewardship, ensuring programs follow applicable P&G policies, platform requirements, and disclosure standards.

Job Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
• 2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing, preferably in consumer goods.
• Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
• Hands-on knowledge of TikTok Shop and social selling platforms; experience with TikTok Live or other live-shopping formats is a plus.
• Understanding of retailer affiliate ecosystems, including Amazon and emerging retailer programs such as Target.
• Strong creator recruitment, community management, relationship-building, and program cultivation capabilities.
• Ability to segment creator networks and tailor activation strategies by brand, product form, audience, and retailer.
• Strong analytical and commercial skills, with the ability to connect creator activity, content performance, conversion, and revenue.
• Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams and external partners.
• Independent operator who thrives in ambiguity, moves quickly, challenges established approaches, and builds new capabilities from the ground up.
• Passion for creators, commerce, and emerging social platforms, with a strong bias toward experimentation and scalable growth.
• Ability to work a hybrid schedule in the Cincinnati, OH-based office.

At P&G we believe that diverse experiences help build strong leaders.  Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges.  Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed. 

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

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