Role Overview

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.

Key Responsibilities

1. Partner GTM Strategy & Planning

· Translate Microsoft solution plays and priorities into clear, executable partner GTM plans

· Define target audiences, value proposition, messaging and channel strategy

· Simplify complex partner strategies into focused, outcome-oriented plans

· Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

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2. Campaign Activation & Execution

· Guide partners to launch and execute campaigns quickly using available assets and programs

· Support end-to-end campaign activation (planning → execution → optimization)

· Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks

· Drive repeatable execution models across the partner portfolio

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3. Pipeline & Performance Accountability

· Drive partner activity toward pipeline generation and opportunity creation

· Track performance across funnel metrics (leads, referrals, pipeline)

· Use dashboards and data insights to recommend next best actions

· Ensure campaign impact is measurable and tied to business outcomes

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4. Partner Relationship & Influence

· Act as a trusted advisor to partner marketing and leadership teams

· Build strong, ongoing relationships with a portfolio of partners (15-20)

· Influence partner priorities without authority, guiding focus toward highest-impact activities

· Lead partner meetings and workshops with confidence and clarity

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5. Data-Driven Decision Making

· Use performance data to prioritize partners, campaigns and investments

· Identify risks, gaps and opportunities early and drive course correction

· Translate insights into clear, actionable recommendations

· Ensure consistent use of tracking tools, reporting frameworks and governance processes

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6. Scalable Delivery & Operational Excellence

· Manage a portfolio of partners using structured frameworks, templates and playbooks

· Deliver consistent output quality through repeatable processes

· Contribute to a globally standardized operating model with local adaptability

· Maintain strong execution cadence across planning, delivery and reporting cycles

Success Profile (Critical Capabilities)

1. Strategic & Commercial Thinker

· Connects partner strengths to market demand and customer needs

· Focuses on pipeline, revenue impact, and business outcomes

· Prioritizes what will drive impact this quarter

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2. Structured GTM Planner

· Translates strategy into clear, phased GTM plans

· Defines KPIs, audiences and channel mix

· Brings structure without over-complicating

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3. Digital Marketing Fluent

· Strong understanding of demand generation across channels

· Understands funnel mechanics (awareness → conversion → pipeline)

· Provides practical, execution-ready recommendations

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4. Partnership Builder & Influencer

· Builds trust quickly with partners and stakeholders

· Influences without authority with confidence and clarity

· Facilitates alignment across partner, Microsoft field and internal teams

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5. Highly Organized & Scalable Operator

· Manages multiple partners without loss of quality or cadence

· Uses frameworks, checklists and dashboards to scale impact

· Comfortable operating in structured, high-volume environments

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6. Data-Driven & Insight-Led

· Interprets metrics and translates them into actions

· Uses data to prioritize and optimize efforts

· Focuses on outcomes, not activity

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7. Adaptable & Fast Learner

· Thrives in ambiguity and evolving partner contexts

· Quickly absorbs new technologies, offers and GTM motions

· Continuously improves approach based on feedback and results

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Experience & Qualifications

• 8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
• Experience building and executing GTM or demand generation strategies
• Strong understanding of marketing funnel, campaign execution and performance metrics
• Demonstrated stakeholder management across cross-functional teams
• Experience working with data, dashboards or marketing performance reporting tools
• Native-level Japanese, business-level English

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What Success Looks Like

• Partners execute focused, high-impact GTM plans aligned to Microsoft priorities
• Consistent pipeline growth and measurable ROI across partner portfolio
• High partner satisfaction and engagement
• Clear, structured execution across planning, campaign delivery and reporting
• Strong alignment across Microsoft stakeholders and partner ecosystem