The Role

Reporting to the Senior Retail Manager, the Store Operations Manager Nordics is responsible for the day-to-day leadership, performance, and operational excellence of Dyson's direct retail portfolio. Currently overseeing a Shop-in-Shop location and a Demo Store concept, you will ensure stores operate efficiently, deliver strong commercial results, and consistently provide an exceptional customer experience.

This is a hands-on retail management role requiring strong operational discipline, commercial awareness and an ability to lead teams through both everyday retail execution and fast-paced operational challenges.

Working closely with the Direct Retail Manager and Retail Operations Manager, you will help drive consistent retail standards, execute strategic priorities, and develop a high-performing retail culture across the Nordic market.

Key Responsibilities

Retail Performance & Execution

• Drive sales performance across all retail locations by delivering strong execution of Dyson's retail strategy.
• Monitor and analyze key retail KPIs including sales, conversion, ATV, UPT, mystery shop, productivity, and customer experience metrics.
• Identify performance opportunities and implement action plans to improve results.
• Ensure successful execution of product launches, promotions, demonstrations, campaigns, and seasonal trading activities.

Store Operations Excellence

• Ensure all retail locations operate safely, efficiently, and in accordance with Dyson standards and policies.
• Own retail operational processes including inventory management, stock accuracy, cycle counts, stock transfers, cash handling, payroll submissions, and compliance routines.
• Investigate stock issues, inventory discrepancies, and operational incidents while implementing corrective actions.
• Partner closely with the Retail Operations Manager to drive operational consistency and continuous improvement.

People Leadership & Development

• Lead, coach, and support retail team members to achieve individual and team objectives.
• Conduct regular performance reviews, coaching conversations, and development planning.
• Foster a culture of accountability, ownership, and teamwork.
• Support onboarding and training of new employees.

Operational Problem Solving

• Act as the first point of escalation for retail operational issues across Nordic direct retail locations.
• Manage and resolve challenges relating to staffing, inventory, systems, customer experience, facilities, and store operations.
• Coordinate with internal support functions to ensure timely resolution of operational challenges.

Stakeholder Management

• Maintain strong working relationships with internal functions including Retail Operations, HR, Finance, Supply Chain, Training, Trade Marketing, and Customer Service.
• Provide regular performance updates and operational insights to retail leadership.
• Support implementation of regional retail initiatives and best practices.
• Collaborate closely with the Benelux retail team to share learnings and drive consistency across markets.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

Qualifications & Experience

• 3-5+ years of retail leadership or multi-site retail management experience.
• Strong operational management skills with experience running retail environments.
• Proven ability to drive sales results through effective retail execution.
• Experience coaching and developing retail teams.
• Excellent organizational and prioritization skills.
• Fluent in English and at least one Nordic language.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.