Job Purpose:*

To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.

*Key Responsibilities:*

*A. Sales & Business Leadership:*

- Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR)

- Analyze sales reports and create strategic action plans to achieve monthly and yearly targets

- Drive loyalty program (Angel Card), Bra Fit events, and new collection launches

*B. Customer Experience:*

- Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience

- Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty

- Handle VIP and escalated customer concerns with professionalism

*C. Team Leadership & Development:*

- Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors

- Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK)

- Drive performance management, succession planning and engagement

*D. Operations & Visual Merchandising:*

- Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives

- Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance

- Ensure all promotions, pricing, and marketing are executed flawlessly

Requirements

Qualifications:*

- Bachelor's Degree preferred

- 4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.)

- Proven track record of achieving sales targets and leading large teams (15+ staff)

- Strong business acumen, fluent in English, excellent communication skills

- Passion for Victoria's Secret brand and empowering women.