Primary Responsibilities:

• Managing the Melco Club App, exploring and implementing new features to enhance performance like geofencing, dynamic languages, optimize practices, digital catalogues.
• Manage the SMS calendar, ensuring timely and relevant communications towards customer database.
• Segment SMS and push notification lists based on specific promotions, audience activity, and engagement trends.
• Monitor and analyze SMS and push campaign results against Promotion redemptions and optimize performance and customer interaction.
• Develop and implement a comprehensive SMS marketing strategy to support promotions and other casino initiatives.
• Support the upcoming implementation of an Omnichannel Communication solution, including CRM integration, communication flows, automation, and reporting.
• From time to time, management may change certain tasks based on synergies due to business requirements and operational changes.

Key Performance Indicators:

• Measures engagement and conversion rate to evaluate campaign effectiveness and user engagement.
• Monitors successful SMS/push message delivery and user opt-out rates to maintain list health and compliance.
• Evaluates content timeliness and accuracy.

Qualifications:

Education

• Bachelor’s Degree in Marketing, Communications, Information Technology, Digital Media, or any other related field.
• Relevant tertiary qualifications in multimedia design or equivalent professional training  

Experience

• At least 3 years’ experience in SMS Marketing and mobile app management or digital communications.
• Experience working in a customer-focused environment preferably within the gaming, or entertainment industry.
• Previous experience of working in a similar role is essential.

Skills/competencies:

• Strong understanding of mobile communication strategies, including segmentation, and personalization.
• Proficiency in analyzing campaign data and applying insights to optimize performance.
• Familiarity with app performance tools and push notification best practices.
• Excellent command of the English and Greek languages
• Excellent organization and time-management skills  

Personal competencies:

• Detail oriented with creative qualities.
• Results oriented and process driven.
• Analytical thinker with strong problem-solving approach
• Team player
• Hands-on can-do approach to business
• Effective communicator
• Self-motivated
• Strong time management and organizational skills
• Ability to manage multiple projects.
• Creative and innovative in developing engagement strategies and communication flows.