ICF Next is seeking a Social Media Strategist to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives. This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders. The role supports the execution of data-driven social media strategies that attract high-quality candidates and strengthen the client’s employer brand across digital platforms. 

The strategist will operate in a highly collaborative environment, working closely with government stakeholders and integrated marketing teams to plan, execute, and optimize social media initiatives. The work aligns to a broader recruitment marketing program that includes campaign development, analytics, content strategy, and KPI-driven optimization, requiring both strategic thinking and hands-on execution. 

• Develop and execute social media strategies that support national recruitment, hiring campaigns, and employer branding efforts 

• Plan and manage editorial calendars and content pipelines across platforms (LinkedIn, X, Facebook, Instagram, YouTube) 

• Create, schedule, and publish content in alignment with brand guidelines, accessibility standards (Section 508), and federal compliance requirements 

• Collaborate onsite with government stakeholders and cross-functional teams (creative, analytics, paid media, program leadership) to ensure message alignment and approval workflows 

• Monitor social media channels for engagement, sentiment, and emerging risks, and recommend proactive responses 

• Conduct social listening and trend analysis to inform messaging, campaigns, and audience targeting strategies 

• Analyze performance metrics (reach, engagement, conversions, sentiment) and contribute to KPI reporting and optimization efforts 

• Support real-time and event-based content execution, including rapid-turnaround deliverables 

• Develop social media toolkits, including captions, alt text, creative direction, and platform-specific guidance 

• Coordinate with internal and external stakeholders to ensure consistency across all public-facing communications and channels 

• Experience supporting federal government or public-sector communications programs 

• Familiarity with recruitment marketing, employer branding, or talent acquisition campaigns 

• Experience using social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meltwater, Brandwatch) 

• Experience supporting data-driven optimization and KPI reporting environments 

• Familiarity with multi-channel campaign integration (paid, owned, earned media) 

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.