Key Responsibilities 

Content Creation & Strategy 

• Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest 

• Concept, film, and edit short-form video content on an ongoing basis 

• Develop platform-native content that aligns with brand voice and current trends 

• Identify and act on emerging trends, formats, and cultural moments in real time 

• Lead weekly batch content production to maintain a consistent content pipeline 

Social Media Management 

• Support day-to-day management of social channels (including posting, scheduling, and publishing content) 

• Monitor and engage with audiences through comments, messages, and community interactions 

• Ensure consistent posting cadence to grow and maintain an active presence 

• Maintain organization of digital assets and content libraries 

Brand Storytelling & Collaboration 

• Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns 

• Participate in or lead “face of the brand” content when appropriate 

• Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments 

• Collaborate to ensure cohesive brand messaging across all channels 

Performance & Optimization 

• Track and analyze content performance and social metrics to inform creative strategy 

• Provide insights and recommendations based on engagement trends and data 

• Continuously optimize content based on platform algorithms and audience behavior 

• Assist with monthly and seasonal campaign reports.  

Qualifications 

• 3+ years of experience in content creation, social media, or short-form video production 

• Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends 

• Proven ability to create high-performing short-form video content from concept through execution 

• Strong storytelling instincts with a social-first, audience-focused approach 

• Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms 

• Comfortable appearing on camera and representing the brand 

• Strong visual eye for composition, pacing, and attention-grabbing hooks 

• Highly organized with the ability to manage multiple projects and deadlines 

• Ability to work quickly and adapt in a fast-moving, trend-driven environment 

• Willingness to travel for shoots, events, and brand activations as needed 

What Success Looks Like 

• Consistent output of engaging, on-trend content 

• Increased reach, engagement, and follower growth across platforms 

• Strong alignment between content and brand campaigns 

• Ability to quickly turn cultural moments and trends into impactful, brand-relevant storytelling 

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.