Senior Sales Representative

Location: Romania (field-based)
Department: Sales
Reports To: Regional Sales Manager

Role Overview

The Senior Sales Representative is responsible for driving sales growth, distribution, and visibility of the company's portfolio across the assigned territory. The role focuses on developing strategic relationships with key customers, identifying new business opportunities, executing commercial initiatives, and delivering ambitious sales objectives while acting as a trusted partner to customers and internal stakeholders.

Key Responsibilities

Sales & Business Development

• Deliver sales, volume, distribution, and profitability targets within the assigned territory.
• Develop and implement territory action plans aligned with company objectives.
• Identify and secure new business opportunities across HoReCa and Off-Trade channels.
• Expand distribution and increase market share of the company portfolio.
• Monitor sales performance and take corrective actions when required.

Customer Relationship Management

• Build, maintain, and develop long-term relationships with key customers and business partners.
• Conduct regular customer visits and business reviews.
• Negotiate commercial agreements and promotional activities in line with company guidelines.
• Ensure high levels of customer satisfaction and resolve business issues effectively.

Execution Excellence

• Ensure excellent execution of trade marketing and promotional initiatives.
• Monitor product availability, visibility standards, pricing, and compliance with company guidelines.
• Support implementation of category management and merchandising initiatives.
• Collaborate with distributors, merchandisers, and field sales teams to maximize execution quality.

Market & Business Insights

• Analyze market trends, customer needs, competitor activity, and consumer behavior.
• Provide insights and recommendations to improve commercial performance.
• Maintain accurate reporting through CRM and company systems.
• Track KPIs and prepare regular business reviews.

Leadership & Collaboration

• Act as a role model for sales excellence and company values.
• Support onboarding and coaching of junior sales representatives when required.
• Collaborate closely with Marketing, Trade Marketing, Finance, Supply Chain, and other internal functions.
• Contribute to best-practice sharing across the sales organization.

Qualifications & Experience

• Minimum 5 years of experience in field sales, preferably in FMCG, beverages, or spirits industry.
• Strong experience managing key customers and developing business plans.
• Proven track record of achieving and exceeding sales targets.
• Excellent negotiation, communication, and presentation skills.
• Strong analytical and commercial mindset.
• Self-motivated, proactive, and results-oriented.
• Advanced knowledge of Microsoft Office applications.
• Experience working with CRM and sales reporting tools.
• Valid Category B driving license and willingness to travel extensively.
• Good command of English.

Competencies

• Customer Focus
• Commercial Acumen
• Strategic Thinking
• Influencing & Negotiation
• Planning & Execution
• Problem Solving
• Ownership & Accountability
• Collaboration & Teamwork

What We Offer

• Opportunity to work with leading premium brands in a dynamic international environment.
• Competitive compensation package including performance-based incentives.
• Company car, laptop, and mobile phone.
• Learning and development opportunities.
• Career growth within a global organization.
• Supportive and collaborative company culture.

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