ETAP empowers customers to make informed decisions throughout the life cycle of their projects with innovative software solutions for electrical systems. By applying ETAP solutions, customers experience continuous intelligence during design and engineering and into operations and maintenance using a unified electrical digital twin platform. ETAP supports customers in their digital transformation and sustainable energy transitions for a green and smart future, helping them to prioritize safety, maximize reliability, and stay resilient.

Our employees' passion for excellence, innovation, and customer satisfaction is our most-prized resource. If you share that passion — and want to be part of a company that leads the energy transition towards a cleaner and more resilient world for future generations — we invite you to join us!

ETAP is committed to creating a diverse work environment and is proud to be an Equal Opportunity Employer.

Job Title: Senior Sales

Location: Shenzhen

Employment Type: [full-time.] 

Key responsibilities 

[Market Analysis & Strategy Development

• Conduct in-depth regional market research, analyze industry trends (e.g., semiconductor plant expansions, data center PUE regulations), and identify digital transformation pain points in key sectors (energy, chemicals, semiconductors).
• Develop regional sales strategies, adjust marketing tactics based on competitive dynamics, and ensure market share growth.
• Submit monthly Regional Industry Analysis Reports, covering market size, customer demand shifts, and competitor activities.

• Client Development & Ecosystem Building
  • Acquire new clients and maintain relationships with TOP 20 existing accounts, driving purchasing decisions through technical seminars and case demonstrations. Lead bidding and contract negotiations.
  • Recruit and train regional distributors/system integrators, providing product training and joint-bid support (e.g., bundled ETAP + hardware solutions).
• Sales Process Management
  • Track opportunities via CRM, analyze sales funnel data (e.g., L2+ potential projects), and ensure a collection rate ≥90%.
  • Collaborate with technical teams to address custom requirements (e.g., CANNECO GB-standard library updates) and provide product improvement feedback.
• Cross-Department Collaboration
  • Partner with Marketing to organize whitepapers, workshops, and branding events.
  • Work with Product teams to localize solutions (e.g., Chinese UI optimization).

Essential requirements 

• Mandatory Requirements
  • Bachelor’s degree or above (preferred majors: Electrical Engineering, Automation, Computer Science).
  • 3+ years of industrial software sales experience (power simulation/CAD/CAE), familiar with local competitors (e.g., PSASP, DIgSILENT) and tender processes.
• Core Competencies
  • Market Analysis: Proficient in tools like Power BI to interpret regional data and formulate strategies.
  • Key Account Management: Proven track record of closing $200K+ projects, adept at engaging C-level technical decision-makers (e.g., Chief Engineers, IT Heads).

Desired skills 

• Background in power/automation engineering or prior sales experience in the same industry.
• Fluent English (capable of participating in global meetings and preparing English reports).

ETAP requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

ETAP is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join ETAP to create the transformative technology that enables our customers to engineer a better world.