Growth sits at the front door of Discord's consumer experience. Our mission is to grow Discord's community responsibly — helping new people discover Discord, land and activate quickly, and stay connected to what they care about. This role owns the full arc of a new user's first experience: how they find us through search, how they register and log in, how onboarding introduces what Discord is, and how notifications bring them back to the moments that matter.

As our Senior Design Manager, you'll report to the Director of Product Design and lead a talented team of designers across the full product development cycle, from strategic visioning through launch and iteration. Your team owns the new user's journey — spanning discovery, sign-up, onboarding, notifications, and the earliest days of the Discord experience.

What You'll Be Doing

• Lead and grow a team of product designers working across acquisition, activation, and re-engagement
• Inspire teams through strategic storytelling, leading vision sprints that turn complex problems into compelling product directions with milestoned experimentation proposals
• Balance competing priorities between growth velocity, user value, and product quality, ensuring we build experiences that are effective, high craft, and responsible
• Uphold high design quality standards, and bring moments of delight and joy across the new-user journey, while ensuring our solutions respect user agency and build trust
• Partner closely with cross-functional leaders in product, engineering, and data science to align on strategy and execution
• Champion informed design — through product design, user research, and data — helping your team deeply understand both new and returning users
• Foster a culture of creative excellence, where designers feel empowered to tackle ambiguous problems with empathy and innovation

What you should have

• 10+ years of experience in scaled consumer-facing digital product design work, ideally including growth, onboarding, acquisition, or lifecycle product experiences
• 4+ years directly managing design teams of 4 or more, with a track record of growing talent and building cultures of creative excellence
• Ability to bring simplicity and clarity to complex problems or opportunity spaces, and turn insights into compelling product directions
• Experience designing acquisition, activation, or lifecycle experiences, with a strong sense of how early product moments shape long-term retention
• Ability to communicate to peers and executive stakeholders in ways that drive action and uplevel execution
• Strong leadership skills rooted in empathy: you understand how to staff and grow your direct reports in challenging, supportive ways while motivating teams to deliver excellent results
• Comfort operating in ambiguity and navigating tradeoffs between business goals and user value
• A working understanding and curiosity of AI-assisted design workflows - from ideation and prototyping to generative UI - and the design judgment to know when AI output needs a human hand before it ships

Bonus Points

• Personal use of Discord, and/or gaming experience
• Experience with growth experimentation frameworks and data-driven design iteration
• Understanding of how products reach and grow users across surfaces — notifications, search/SEO, onboarding, and shareable/viral loops
• Background in behavioral psychology, habit formation, or user motivation

The US base salary range for this full-time position is $272,000 to $306,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.