Senior Marketing Strategy & Performance Manager

Location: Singapore
Industry: Institutional Financial Services | Prime Brokerage | Trading Technology
Employment Type: Full-time

About the Opportunity

We are seeking a commercially driven Senior Marketing Strategy & Performance Manager to lead global marketing strategy, investment planning, and performance optimisation for a growing institutional financial services business. This is a strategic role focused on determining where and how marketing resources should be invested to maximise brand impact, commercial growth, and return on investment.

You will work closely with senior leadership, Institutional Sales, Finance, and regional Marketing teams to shape integrated marketing strategies, evaluate investment effectiveness, and drive data-led decisions across global markets.

Key Responsibilities

- Develop and execute global marketing strategies and integrated plans aligned with business objectives, market priorities, and institutional client segments.
- Lead annual and quarterly marketing investment planning, including budget allocation across regions, channels, and initiatives.
- Evaluate marketing investments and recommend budget optimisation based on commercial impact, cost efficiency, and ROI.
- Establish marketing performance frameworks, KPIs, and dashboards to measure campaign effectiveness, customer acquisition costs, pipeline contribution, and financial returns.
- Partner with Institutional Sales and Finance to align marketing strategies with revenue objectives, customer acquisition economics, and business growth.
- Analyse market trends, competitor strategies, and channel performance to identify growth opportunities and improve marketing effectiveness.
- Provide data-driven strategic recommendations and investment reviews to the CMO and senior leadership.

Requirements
- 7–12+ years of experience in B2B marketing strategy, marketing planning, growth strategy, or marketing performance management.
- Strong B2B industry experience in institutional financial services, FX/CFD, liquidity provision, prime brokerage, trading technology, or related financial technology businesses.
- Proven experience developing integrated, multi-channel marketing strategies and managing regional or global marketing budgets.
- Strong understanding of marketing ROI, performance analytics, customer acquisition costs, lead attribution, and B2B sales funnels.
- Demonstrated ability to evaluate marketing investments, develop business cases, and translate performance insights into strategic decisions.
- Strong analytical, financial modelling, stakeholder management, and executive presentation skills.
- Excellent English communication skills, with proficiency in Chinese to effectively engage regional Chinese-speaking stakeholders.

What Success Looks Like
- You will play a key role in shaping how marketing investments drive business growth, establishing clear strategic priorities, improving marketing effectiveness, and ensuring resources are allocated to initiatives that deliver measurable commercial value.

If you bring a strong combination of B2B financial services industry knowledge, commercial acumen, and data-driven marketing expertise, we'd love to hear from you.