Overview

The Senior Director of Marketing Technology defines, rationalizes, and executes the regional marketing technology architecture and digital customer experience framework to enable corporate revenue growth. This position owns the design, governance, and structural optimization of the enterprise MarTech ecosystem, including corporate CRM platforms, content management systems, customer portals, and automated communication channels. The role is directly accountable for consolidating fragmented systems into a scalable digital platform that optimizes inbound lead capture, automated routing, and accurate multi-touch sales attribution. By partnering with executive leaders across Sales, Customer Care, Data Analytics, and Information Technology, this position establishes a seamless acquisition and retention ecosystem that enhances functional efficiency and margin performance.

Duties & Responsibilities

• Formulate and execute the long-term marketing technology roadmap to consolidate disparate platforms, minimize technical debt, and ensure scalability and cost efficiency across North American business lines.

• Govern the architecture of the end-to-end digital customer journey across web properties, landing systems, and automated messaging endpoints to drive transaction conversion rates.

• Architect and oversee the enterprise inbound lead management pipeline, ensuring automated capture, structural data enrichment, speed-to-lead routing logic, and system integration with downstream sales platforms.

• Oversee the evolution and structural maintenance of authenticated customer portals to expand digital self-service capabilities, customer personalization, and targeted cross-sell workflows.

• Direct the evaluation, piloting, and scaled deployment of artificial intelligence applications, chatbot natural language processing, and advanced communication automation tools within the marketing stack.

• Establish a rigorous data-driven experimentation and testing framework to optimize user experience, messaging hierarchies, and conversion funnels.

• Collaborate with Sales, Customer Care, and Information Technology executive leaders to align cross-functional system infrastructure, compliance parameters, and master data models.

• Build advanced performance measurement frameworks to track and report multi-channel marketing attribution, pipeline performance, and return on investment for technology acquisitions.

• Manage direct reports, assign departmental resource allocations, and direct external vendor partnerships and technical consulting relationships.

Candidate Requirements

Education

• Bachelor's degree in Economics, Marketing, Information Technology, Computer Science, or related field OR equivalent years of experience. Equivalent years of experience are defined as one year of applicable professional experience for each year of college requested.

• Master's degree in Business Administration (MBA) or technical field preferred.

Experience

• Minimum 10 years of professional experience within marketing technology, digital operations, or enterprise CRM management required.

• Minimum 5 years of experience leading high-performing teams, managing technology vendor integrations, and directing large-scale platform consolidations required.

• Extensive experience governing complex customer data architectures, lead management workflows, and advanced multi-touch revenue attribution models required.

• Demonstrated experience implementing automated communication platforms, artificial intelligence service solutions, and conversion optimization programs within high-volume retail or service-based industries preferred.

Skills & Competencies

• Deep technical understanding of enterprise CRM suites, content management platforms, marketing automation networks, and customer data infrastructure models.

• Advanced financial acumen with a demonstrated capability to track return on investment for complex technology infrastructure deployments.

• Outstanding communication capabilities with an established executive presence necessary to negotiate and influence goals across separate corporate business lines.

• Expert analytical capability with a deep understanding of data modeling, digital optimization methodologies, and cross-platform dashboard visualization.

• Strong leadership capability with a proven track record of managing diverse technical teams and deploying structural process transformations under high-pressure conditions.