Job Description

We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.

The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.

Key Responsibilities

• Decide which customer attributes and segments are worth building.
• Own the Telco use case library.
• Define what each customer segment means commercially and how its value is measured.
• Design and measure customer campaigns.
• Build and use customer segments in a real customer data or campaign environment.
• Own CVM use cases end to end, including:
• Churn
• Retention
• Dormancy
• Win-back
• Upsell
• Tariff migration
• Device upgrade
• Prove campaign impact through control design, uplift, and incrementality measurement.
• Work with engineering teams to specify customer attributes and segments.
• Work with a Customer Data Platform or campaign management platform.

Requirements

Requirements

• 7+ years of experience.
• Telco experience is mandatory.
• Experience in Telco CVM, customer base management, or marketing analytics.
• Hands-on experience in personally designing and measuring campaigns.
• Strong understanding of Telco commercial drivers, including:
• ARPU
• Churn economics
• Recharge behaviour
• Prepaid and postpaid mechanics
• Cross-sell into fixed and content
• Experience with customer segmentation in a real customer data or campaign environment.
• Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
• Strong understanding of control design, uplift, and incrementality measurement.
• Strong SQL skills.
• Experience with a Customer Data Platform or campaign management platform is preferred.
• Experience working with engineering teams to specify customer attributes and segmen