Sobre este puesto de Senior Analyst, Analytics en Canvasww
The Role
Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic media decision-making by Strategy and Investment teams. Develop a strong understanding of media performance, audience behavior, cross-channel marketing effectiveness to help optimize client investments.
Key Duties & Responsibilities:
Insights Development and Reporting
- Prepare recurring and ad hoc reporting deliverables surrounding campaign performance
- Develop vital data-supported insights for all analytics deliverables
- Ensure that all data-gathering requirements for campaigns are technically fulfilled
- Be the ultimate gatekeeper of accuracy and quality of all data for analysis, and ensure that all analytical conclusions/recommendations are data-supported
- Develop proficiency with all software and tools used for data/campaign analysis and reporting
- Have an intimate knowledge of the client’s brand and product details
- Be proactive: Show interest in constantly learning and growing
Integration
- Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables
- Consistently enforce and streamline efficient workflow and process procedures and ensure that all deliverable expectations are managed
Client Responsibilities
- Represent Canvas Worldwide professionally with clients and industry
- Ensure that all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary
- Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders
- Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
- Ensure that a broader view of client needs and strategies is represented in all analyses
Qualifications:
- Self-starter with proven ability to drive projects from start to finish promptly
- Possess a solid ability to prioritize and handle multiple tasks with flexibility
- Ability to build and maintain strong internal and external
relationships
- Practical verbal and written communication skills with the ability to present in a clear and actionable way
- A collaborative team player who can work independently and as part of a matrix structure
Experience & Education:
- Bachelor’s Degree
- 2-4 years of experience in Analytics
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate with internal managers and clients
- Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility
- Strong ability to problem-solve and to use data to develop/confirm answers
- High-level proficiency and knowledge of Microsoft Office products, particularly Excel
- Proficiency with data manipulation through data interfaces and SQL-based queries, a plus
- Proficiency with social reporting/analysis tools is a plus
- Proficiency with setup, execution, and analysis of qualitative/attitudinal study data is a plus
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
- Experience and knowledge of Media planning, campaign measurement and data preferred