Job Description

The Role

As a Salesforce Developer for Agentforce & AI Solutions, within the Salesforce Centre of Excellence (CoE), you will play a key role in developing and enhancing Collinson's Salesforce AI and Agentforce capabilities, with a strong focus on Customer Service and Membership solutions.

Working closely with the Salesforce Platform Manager, Salesforce Technical Solution Designers, Tech Leads, Data Cloud specialists, developers and key business stakeholders, you will help design, build and optimise AI-powered solutions and Salesforce AI agents that improve operational efficiency, customer experiences and service outcomes.

This role combines Salesforce development expertise with emerging AI technologies, Agentforce capabilities, automation and intelligent customer engagement solutions. The successful candidate will help shape and evolve our Salesforce AI strategy by collaborating with technical and business teams to define, refine and implement impactful use cases for Salesforce AI agents and intelligent workflows.

The role is internally focused, supporting Collinson teams and operational processes, while ultimately enabling better outcomes for our clients and customers globally.

Key Responsibilities

• Design, develop, configure and optimise Salesforce Agentforce solutions, AI-powered workflows and intelligent automation capabilities within the Salesforce platform.
• Develop scalable and maintainable Salesforce solutions using Apex, Lightning Web Components (LWC), Salesforce Flows, SOQL, APIs and platform technologies.
• Contribute towards the development of AI-driven customer service and membership solutions leveraging Salesforce AI capabilities, Einstein, Agentforce and Data Cloud integrations.
• Work closely with key business stakeholders to identify, define, refine and prioritise AI and Agentforce use cases aligned with business objectives and operational needs.
• Collaborate closely with Data Cloud specialists, Salesforce Technical Solution Designers, Tech Leads, architects and other developers within the Salesforce Centre of Excellence (CoE).
• Support the continued evolution of Salesforce AI capabilities by contributing to scalable, secure and maintainable solution designs aligned with Salesforce best practices, enterprise architecture standards, governance and AI frameworks.
• Support integrations between Salesforce, Data Cloud, AI services and external platforms, ensuring data consistency, security and performance.
• Develop and support testing strategies, including unit testing, integration testing and user acceptance testing, to ensure high-quality solution delivery.
• Monitor and optimise Salesforce platform and AI solution performance, ensuring operational reliability, scalability and efficiency.
• Stay current with Salesforce AI, Agentforce, Einstein, Data Cloud and emerging AI technologies.
• Contribute ideas and innovation opportunities that enhance customer and operational experiences.

Knowledge, Skills and Behaviours

Essential

• 4+ years of experience in Salesforce development roles.
• Strong hands-on experience with Apex, Lightning Web Components (LWC), Salesforce Flows, SOQL/SOSL, APIs and Salesforce platform development.
• Experience working with Salesforce CRM platforms, including Service Cloud and Sales Cloud.
• Knowledge and experience in Salesforce Agentforce development and configuration, Salesforce AI capabilities, Einstein and intelligent automation solutions.
• Understanding of AI concepts, conversational AI, automation workflows and customer service technologies.
• Experience working collaboratively with business stakeholders to define and refine technical requirements and user cases.
• Experience with Salesforce integrations, REST/SOAP APIs and data-driven solutions.
• Knowledge of Salesforce security models, data governance and platform best practices.
• Experience with CI/CD tooling, source control, Salesforce DX and DevOps practices.
• Strong analytical, troubleshooting and problem-solving skills.
• Excellent communication, collaboration and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced delivery environment.
• Salesforce Platform Developer I certification or equivalent practical experience.
• Salesforce Certified Agentforce Specialist or equivalent practical experience.
• Strong problem-solving mindset with a proactive and analytical approach to challenges.
• Passionate about building secure, scalable and well-governed Salesforce and Agentforce solutions that deliver business value.
• Comfortable engaging with both technical and non-technical stakeholders to understand requirements and communicate technical concepts clearly.
• Committed to writing clean, maintainable code and continuously improving development practices.
• Highly organised, with excellent time management and the ability to manage competing priorities.
• Collaborative team player who thrives in Agile, cross-functional environments.
• Curious and adaptable, with a passion for learning new Salesforce capabilities, AI technologies and industry best practices.
• Takes ownership of their work, demonstrating accountability, attention to detail and a commitment to quality.
• Considers security, compliance, governance and long-term maintainability when designing and developing solutions.
• Strong communicator who can explain complex technical concepts in a clear and accessible way.

Desirable

• Experience with Salesforce Agentforce development and configuration.
• Experience with Salesforce Data Cloud.
• Knowledge of Salesforce Einstein AI capabilities.
• Experience with customer service or membership platform solutions.
• Familiarity with prompt engineering, AI orchestration or conversational AI concepts.
• Salesforce Administrator certification.
• Familiarity with Agile and Scrum methodologies.
• Experience working within a Centre of Excellence (CoE) environment.
• Additional Salesforce certifications.
• Experience with other AI technologies, machine learning concepts or enterprise AI platforms.