At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Your role and responsibilities

In this role, you will have the opportunity to plan and implement proactive promotional activities for the assigned target audience to create market demand and need for specific features or products. Each day, you will identify and develop sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. You will also showcase your expertise by building long-term customer relationships.

The work model for the role is: #LI-Hybrid

This role is contributing to the Robotics Automation Division (RA) - Robotics Operations in Italy.

Main stakeholders are Mechanical Engineering Team, Software & Controls Engineering, Proposal Engineering, Project Management, Customers, Global Engineering Community.

You will be mainly accountable for:

• Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group.
• Creating plans for target audience visits and conducting regular status reviews, including analyzing and deriving the insights and output of the visits.
• Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.
• Ensuring efficient marketing activities and strong value proposition to customers by using effective promotional techniques.

Qualifications for the role

• You are highly skilled in electrical engineering, industrial automation, virtual commissioning and 3D simulation technologies within the robotics and automation market.
• You have 5+ years of experience in electrical engineering, automation systems and simulation environments.
• Possess advanced knowledge of ABB RobotStudio, EPLAN, AutoCAD Electrical, PLC platforms and digital twin technologies.
• You are passionate about innovation, customer focus, problem solving and cross-functional collaboration.
• Degree in Electrical Engineering, Automation Engineering or Mechatronics Engineering.
• You are at ease communicating in Italian and English.
• Availability for business travel when required.

Compensation Package 

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico  

Minimum annual salary: €39.000

Variable Pay: Eligible for Company Productivity Bonus

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. 

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided      

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. 
Run What Runs the World.  

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.