Position Summary

Role and Responsibilities

Regional Field Force Strategy & Leadership

• Develop and drive regional Field Force strategies aligned with business priorities, market dynamics and retail execution requirements.
• Translate regional objectives into operating frameworks, policies and guidelines that help subsidiaries optimize Field Force coverage, deployment, resource allocation and productivity.
• Partner with subsidiary Retail and Field Force leaders to align regional priorities, address operational challenges and drive continuous improvement.

Performance Management, Data & Insights

• Establish and oversee regional Field Force KPIs and performance management frameworks linked to retail execution and sell-out objectives.
• Review subsidiary performance, identify gaps and root causes, and guide local teams in developing corrective action plans.
• Analyze Field Force and retail execution data to identify trends, prioritize key performance drivers and recommend actionable improvements.
• Strengthen regional reporting, dashboards and performance review processes while guiding subsidiaries in improving data quality and data-driven decision-making.

Agency Management & Operational Governance

• Lead regional governance and performance management of Field Force agencies and outsourced service providers.
• Establish agency operating standards, service requirements, KPIs and scorecards to drive productivity, execution quality and cost effectiveness.
• Evaluate agency performance and work with subsidiaries and agency partners to address gaps and improve service delivery.
• Contribute to agency selection, evaluation and operating model improvements where required, balancing effective partnerships with clear accountability.

Field Force Capability & Organization Development

• Define regional Field Force role profiles, organizational guidelines and competency standards based on business and market needs.
• Establish guidelines for recruitment, onboarding, training, grading, incentives and performance management.
• Identify capability gaps and work with subsidiaries to develop improvement initiatives that strengthen workforce effectiveness and retail execution.
• Share best practices and promote consistent capability and performance standards across markets.

VMD & In-store Execution

• Provide regional operational guidance and oversight for VMD execution, retail fixtures and in-store display management across Mobile and Consumer Electronics categories.
• Guide subsidiaries and Field Force teams in executing merchandising standards, product displays, point-of-sale materials (POSM) and retail campaigns.
• Oversee operational processes for retail fixtures, display assets and in-store equipment, including deployment, utilization, maintenance and lifecycle management.
• Use field observations and retail performance data to identify execution gaps and drive improvements in store presentation, brand consistency and customer experience.
• Drive Field Force readiness and in-store execution for new product launches and key retail campaigns, working closely with subsidiaries and relevant stakeholders.

Skills and Qualifications

Essential Qualifications & Experience

• Significant experience in Retail Operations, Field Force Management or related functions, preferably in Consumer Electronics, Mobile, FMCG, Telecom, IT or other consumer-facing industries with large-scale retail operations.
• Strong hands-on experience in Field Force operations, with the ability to translate on-the-ground insights into regional strategies, operating frameworks and execution guidelines.
• Proven experience managing Field Force strategy, deployment, productivity and performance across multiple markets or large-scale operations.
• Strong analytical capabilities, including experience managing operational data, establishing KPIs, identifying performance gaps and driving measurable improvements.
• Experience managing or working closely with Field Force agencies and outsourced service providers, with a good understanding of agency performance management, operational KPIs and governance.
• Practical experience in VMD and in-store execution for Mobile and/or Consumer Electronics products, including retail fixtures, displays and related assets.
• Strong leadership and stakeholder management skills, with the ability to influence senior stakeholders and guide local market teams in a regional or matrix organization.
• Strategic thinking and problem-solving skills, with the ability to turn business priorities and field insights into practical, sustainable improvements.
• Fluency in both English & Korean language (both written and verbal) for professional business communication and to support specific regional operations, management coordination, and reporting

Preferred Experience

• Experience in a regional role covering multiple countries or markets.
• Experience leading a sizable Retail, Field Force or Sales Operations organization.
• Experience working directly with senior subsidiary management and regional leadership.
• Experience managing large-scale outsourced Field Force operations and agency contracts.
• Exposure to both Mobile and Consumer Electronics retail environments.
• Experience leading organizational transformation, operating model redesign or major productivity improvement initiatives.

Key Competencies

• Strategic and operational leadership: Connect regional business priorities with practical field execution.
• Data-driven decision-making: Identify key performance drivers and translate analysis into clear actions.
• Retail execution excellence: Understand the operational realities of merchandising, displays, fixtures and in-store standards.
• Agency governance: Build effective agency partnerships with clear performance expectations and accountability.
• Stakeholder influence: Align subsidiaries, regional teams and external partners in a matrix environment.
• Continuous improvement: Identify structural and operational gaps and drive measurable, sustainable results.

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