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Job Summary

Job Description
 

Overview

The Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

Essential Functions

1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.

2 Updates and regularly engages with the department's social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.

3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.

4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.

5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.

6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.

7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.

8 Performs any and all other work as needed or assigned.

Knowledge and Skills

1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.

2 Ability to operate word processing computer programs.

3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.

4 Ability to speak in public and make presentations to a wide variety of groups.

5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.

6 Knowledge of all social media and related platforms.

7 Knowledge of customer service techniques to resolve problems and issues.

8 Ability to design graphics and implement marketing principles to create effective communications.

9 Communicating effectively verbally and in writing.

10 Establishing and maintaining strong working relationships.

MINIMUM QUALIFICATIONS:

EDUCATION

• Bachelor's degree in Journalism, Communications, Marketing, Radio-Television Film, or Public relations field.

EXPERIENCE

Two (2) years' experience in marketing or communications involving three (3) or more of the following:
o Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
o Developing and executing social media, community outreach, and/or marketing campaigns
o Developing and writing content to communicate relevant messaging to the right audience
o Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
o Creating marketing and/or educational videos for social media
o Serving as organization representative or spokesperson during on camera media interviews

EQUIVALENCIES

• High school diploma or GED plus five (5) years of required experience will meet the education and experience requirements.
• Associate degree in any field plus three (3) years of required experience will meet the education and experience requirements.
• Bachelor’s degree (or higher) in a non-specified field plus three (3) years of required experience will meet the education and experience requirements.
• Master’s degree (or higher) in a specified field experience will meet the education and experience requirements. ​

Salary Range

 

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

City of Dallas is an Equal Opportunity Employer.