Manufacturing is one of the most important industries in the world, yet much of the technology supporting it hasn't kept pace.
We're building a fundamentally different future for manufacturing software.
Fulcrum is evolving from a traditional manufacturing software company into an AI-native company. We're not interested in simply adding AI features to existing systems. We're rethinking how work gets done, building products that can take on increasingly complex work themselves and give manufacturers capabilities that weren't possible before.
That same thinking shapes how we work internally. We believe small teams of exceptional people, equipped with powerful tools and the freedom to make decisions, can accomplish extraordinary things.
We're looking for people who are naturally curious, take ownership, and aren't satisfied doing something a certain way just because that's how it's always been done. People who like figuring things out, building things, challenging assumptions, and continuously expanding what they're capable of.
There's a lot we're still figuring out, and that's part of the opportunity. If you're energized by meaningful problems, ambitious goals, and the chance to help build something genuinely different, you'll find plenty to do here.
What the Role
We're looking for a Product Marketing & Content Manager who can take complex ideas, find the story worth telling, and turn it into exceptional content that people actually want to watch, read, and share.
Fulcrum is building technology that's fundamentally changing what's possible for manufacturers. Our challenge isn't a lack of interesting products, customer stories, or ideas. It's making sure the market understands what we're building, why it matters, and what's possible because of it.
This role sits at the intersection of product marketing, storytelling, and hands-on content creation. You'll work closely with customers, Product, Sales, and Marketing to translate technical concepts into compelling messaging, memorable stories, and content that drives awareness, engagement, and pipeline.
We're not looking for someone who wants to spend their days managing agencies or writing creative briefs for other people to execute. We want someone who loves making things. Someone with great taste, strong creative instincts, and the ability to take an idea from concept to finished product.
You'll have the freedom to experiment, move quickly, and help shape how Fulcrum tells its story as our products and the industry continue to evolve.
What You'll Do
Tell Our Product Story
Develop clear, compelling messaging that helps manufacturers understand what Fulcrum does, why it matters, and how our products can transform their businesses.
Partner closely with Product and Engineering to understand new capabilities, translate technical concepts, and bring product launches to life.
Create product marketing content that supports launches, campaigns, customer education, and sales conversations.
Find ways to communicate the value of AI-native technology without relying on buzzwords or overly technical explanations.
Work directly with customers to uncover meaningful stories, understand their operations, and show the real-world impact of our products.
Help maintain a consistent, recognizable Fulcrum brand across customer-facing content.
Create Content That Stands Out
Own the creation and production of content across video, podcasts, customer stories, social media, web, and product campaigns.
Film, edit, and produce high-quality video content, including customer interviews, product demonstrations, and social content.
Plan, produce, edit, and publish podcast episodes from start to finish.
Build and improve landing pages, website content, and digital experiences that communicate value and generate interest.
Turn customer visits, product launches, and internal expertise into multiple useful pieces of content across different formats and channels.
Organize and maintain a content library that makes our best work easy to find, reuse, and distribute.
Travel to customer facilities to see how manufacturers operate, build relationships, and capture authentic stories.
Experiment, Improve, and Drive Results
Use AI tools throughout the creative process, from research and ideation to editing, production, repurposing, and distribution.
Continuously test new content formats, channels, messaging, and creative approaches.
Find opportunities to simplify and automate production workflows without sacrificing quality.
Work with Sales and Marketing to understand what content resonates, supports sales conversations, and contributes to pipeline.
Take ownership of projects from initial idea through publication, measuring results and improving based on what you learn.
Bring new ideas to the table and independently create opportunities to tell stories we haven't told yet.
Who You Are
A creator at heart. You genuinely love making things. You don't need someone to hand you a detailed assignment to start creating.
Someone with exceptional taste. You recognize the difference between content that's acceptable and content that's genuinely great, and you care deeply about the details that make something stand out.
A natural storyteller. You can take complicated, technical subjects and turn them into clear, engaging narratives that resonate with the intended audience.
Industrious and self-directed. You're constantly noticing opportunities, generating ideas, and finding ways to make things better without waiting for direction.
Technically curious. You're excited about AI and emerging technologies, and you actively experiment with tools that expand what you can create.
Hands-on and resourceful. You're comfortable figuring things out yourself, learning new tools, and producing excellent work without a large team or extensive resources.
Fast-moving without sacrificing quality. You know when something needs another round of refinement and when it's time to ship, learn, and improve.
Comfortable with ambiguity. You enjoy working in an environment where products, priorities, and approaches evolve quickly.
Customer-curious. You want to understand the people using our products, the problems they're solving, and the stories behind their businesses.
Collaborative and open to feedback. You can work across different teams, incorporate different perspectives, and continuously improve your craft.
You also bring:
3–7 years of experience in content marketing, product marketing, creative production, or a related role.
Demonstrated experience creating high-quality content across multiple formats, particularly video and digital content.
Strong writing, editing, storytelling, and visual communication skills.
Experience producing video content independently, including filming and editing.
Experience managing content projects from concept through publication.
Familiarity with AI-assisted creative tools and a willingness to experiment with new technologies.
The ability to understand technical products and communicate their value to nontechnical audiences.
Experience in B2B SaaS, manufacturing, industrial technology, or other complex industries is a plus.
What Success Looks Like
You consistently create high-quality content that makes Fulcrum's products and value easier to understand.
You turn complex product capabilities into clear, memorable stories that resonate with manufacturers.
You independently take ideas from concept to finished content, maintaining a high creative standard while moving quickly.
You build a steady pipeline of customer stories, videos, podcasts, product content, and campaigns.
Your work supports product launches, strengthens our brand, and helps generate meaningful interest and sales opportunities.
You actively experiment with AI and new production approaches to increase both the quality and volume of what you create.
You develop a deep understanding of our customers and use that knowledge to make our marketing more authentic and effective.
You help Fulcrum tell a clearer, more compelling story as our products and company evolve.
Salary + Benefits
$110,000 - $135,000 yearly
Equity
401(k) matching after 90 days - immediate vesting
Health, dental, and vision benefits
Wellbeing benefits and perks
Unlimited vacation policy with minimum required vacation days
Cell phone & internet plan coverage
This role is open to candidates located in the U.S. and authorized to work here. We’re not able to offer visa sponsorship at this time.
We're not here to make incremental improvements to the way things have always been done. We're here to rethink what's possible.
That takes people who are curious, ambitious, and excited to figure things out that haven't been figured out before.
If that sounds like you, we'd love to build with you.
