Work Flexibility: Hybrid or Onsite

Compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future generation products.  Discovers and generates customer and market data that can be cultivated into insights to support future portfolio decisions.  Responsible for product life cycle management and maintaining the strength of the portfolio.  Typically works closely with R&D and other cross-functional team members to define and deliver new products.          

What you will do:

• Advise on the organization's major competitors
• Anticipate and understand the different types of competition that will be faced in the future
• Monitor market activity, penetration, and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Identify market trends and proactively adjust strategy based on the healthcare environment
• Raise coworkers' awareness of industry standards, practices and guidelines
• Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
• Lead product life cycle management of the portfolio from launch to obsolescence
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to broader business strategy
• Create and recommend a category definition based on the strategic phase of the business
• Understand how to target customers based on total market potential and opportunity
• Continually monitor market trends and make recommendations on market opportunity and strategic focus
• Effectively use appropriate benchmarks and document key assumptions when developing forecasts
• Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and ensure alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns
• Develop key criteria for evaluating business performance
• Participate in establishing company and industry best practices for business performance analysis

What you need (Required):

• Bachelor’s degree required
• 8+ years of work experience required

Preferred Qualifications (Strongly desired):

• MBA preferred
• 5+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

  

 

United States of America Pay Range:

• USN: $118,000 - $196,700 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

  

 

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.