Role Summary

Are you an analyst who would rather build the measurement system than inherit one? AdvancedMD is entering a defining chapter. We're building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You'll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The Principal Marketing Analyst role will have you working in an agile environment between 2 work modes. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there's a formal warehouse — is the challenge of this role. Along the way, you'll have real influence over how that stack takes shape.

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

Essential Job Duties:

Analysis and Insight:

• Answer marketing's questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires
• Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation
• Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks
• Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage
• Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution

Measurement and Reporting:

• Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing's core KPIs and the definitions behind them
• Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt
• Design and maintain Power BI reporting that stakeholders genuinely use, and retire what they don't
• Document definitions, logic, and caveats so the work outlasts any single analysis

Partnership and Enablement:

• Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers
• Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and cannot support
• Help shape marketing's data layer as the stack modernizes — partnering with our data engineer to bring in new sources, and with company data and BI counterparts on shared standards
• Serve as a trusted, go-to input whenever marketing needs data-driven guidance

What You'll Need to Get the Job Done:

• Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. We weight demonstrated analytical ability and work history over credentials
• Substantial experience analyzing marketing performance in a role where you owned the analysis end to end, not just the report refresh
• Advanced SQL: complex joins, window functions, CTEs, and query performance tuning (we use Starburst)
• Strong hands-on BI development in Power BI, including data modeling and DAX. Deep experience in similar tools (Tableau, Looker, etc.) also considered
• Working data modeling skills: building semantic and reporting layers on top of imperfect source data. You don't need to be a data engineer, but you do need to be resourceful when the clean table you want doesn't exist
• Working knowledge of web or product analytics data (we use GA4)
• Fluency with how marketing actually works — demand generation, paid media, lifecycle, and funnel stages — and a point of view on what good performance looks like
• Demonstrated attention to detail and strong troubleshooting instincts
• A track record of structuring loosely defined problems and moving them forward without waiting to be told how
• Excellent written and verbal communication with non-technical partners

What Will Make us LOVE You

• Experience in SaaS, healthcare, or health IT
• Experience supporting both a sales-led and a product-led motion
• Experience building marketing measurement from the ground up in an environment without a mature warehouse
• Experience with a managed query service or cloud data platform (Starburst, Athena, Snowflake, Databricks, BigQuery, etc.)
• Python used in service of answering questions faster or better
• Working knowledge of marketing automation data (Marketo or similar)
• Familiarity with CRM data structures such as Salesforce
• Experience through a martech migration or replatforming

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose – We move fast on what matters and deliver meaningful results.
• Respect Always – We lead with integrity, value every voice, and build each other up.
• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.