Job Title: Performance Strategy Lead

Reporting To: Client Partner

Location: Johannesburg, South Africa

Role Overview

The Performance Strategy Lead is responsible for driving measurable business growth through best-in-class biddable and performance marketing strategies. This role leads a multidisciplinary team across search, paid social, and programmatic display, ensuring all activity is accountable to clear commercial outcomes.

As a key client contact, you will play a pivotal role in rebuilding client confidence in our digital offerings and overarching strategy. You will work in close partnership with the client, acting as a trusted advisor to deeply understand their business and guide them through the hands-on implementation and continuous optimization of performance strategies.

The role is fundamentally results-driven, with a focus on conversion, revenue growth, efficiency, and continuous optimisation through structured test-and-learn frameworks.

Key Responsibilities

1. Client Relationship & Strategic Trust

• Serve as a key client contact, establishing strong, trust-based relationships with senior stakeholders.
• Act as the lead architect in rebuilding and strengthening client confidence in our agency’s digital offerings, strategic capabilities, and execution.
• Work in close collaboration with the client to co-design, implement, and optimize robust performance strategies that align with their business realities.
• Demystify complex digital concepts, translating performance data into clear, strategic business narratives that demonstrate tangible value.

1. Performance Strategy & Growth Delivery

• Develop and lead lower-funnel performance strategies across search, social, and display channels.
• Define clear performance KPIs aligned to client business outcomes (e.g. ROAS, CPA, LTV, revenue growth).
• Build scalable portfolio strategies that balance short-term efficiency with long-term growth.
• Translate business objectives into channel-level activation frameworks.

1. Test & Learn Excellence

• Own a structured experimentation roadmap across all performance channels.
• Implement rigorous testing methodologies (A/B, incrementality, geo-testing, creative testing).
• Drive a culture of continuous optimisation and learning across the team.
• Translate test results into actionable strategic recommendations.

1. Biddable & Performance Channel Leadership

• Oversee executional excellence across:
• Paid Search
• Paid Social
• Programmatic Display
• Ensure adoption of platform best practices, automation, and AI-driven optimisation tools.
• Maintain strong relationships with media partners and tech platforms.

1. Data, Measurement & Attribution

• Define measurement frameworks that accurately capture performance impact.
• Champion advanced attribution models (multi-touch, incrementality, MMM where applicable).
• Partner with data and analytics teams to unlock deeper performance insights.
• Ensure consistent reporting that links media performance to business outcomes.

1. Commercial Accountability

• Own performance forecasting, budget allocation, and investment strategy.
• Identify growth opportunities and areas of inefficiency across the portfolio.
• Drive revenue growth through media effectiveness and optimisation.

Key Skills & Experience

• Proven track record in client-facing roles, with a demonstrated ability to manage senior stakeholders, manage complex client dynamics, and rebuild trust/confidence.
• Experience working closely with clients on the end-to-end implementation and ongoing optimization of digital performance strategies.
• Deep expertise across performance channels (search, social, programmatic).
• Strong commercial acumen and ability to link media to business outcomes.
• Advanced knowledge of measurement frameworks and attribution model
• Strong analytical mindset with a passion for experimentation.
• Ability to operate at both strategic and hands-on levels.