Sobre este puesto de Performance Marketing Manager en Ophelos
Our Mission
At Ophelos, we believe in a different way to deal with debt. One that puts empathy and understanding front and centre, approaching our customers as individuals — no matter what they’re going through.
For too long, people in debt have borne the brunt of poor industry practices. Intimidating tactics, time-consuming customer service and a one-size-fits-all approach that overlooks the reasons anyone can fall into debt in the first place. Meanwhile, businesses suffer too. Poor customer experience translates to poor customer satisfaction, high churn rates, bad brand reputation and ultimately missed opportunities.
That’s why we’re taking a radically different approach. Pioneering an industry-first AI-native collections platform, we build products that help individuals clear their debts in a way that suits them, whilst providing businesses with an improved customer experience and game-changing insights into their customer base.
Since our launch in 2021, we’ve worked with some of the UK’s leading companies, including Octopus, Scottish Power and Philips — helping millions of people move toward a more stable, debt-free future. In 2023, we were acquired by Intrum, Europe’s biggest credit management service and have begun the next phase in our growth — expansion into 17 European markets over the next two years.
About the Role
Ophelos is growing its commercial capability and looking for a Performance Marketing Manager or Senior Performance Marketing Manager to drive lead generation for Intrum. This is a net-new, green-field role where you will have the chance to build a performance marketing function from the ground up within an already established business, combining the cutting-edge feel of a tech company with the scale and legacy of a major brand.
You will be focused on driving qualified leads into Intrum across our current markets in the UK, France, and Portugal, with expansion into two or three additional markets early next year. While local marketing teams provide support on content and translation for regional relevance, you will own the strategy and execution behind outbound email campaigns, webinars, events, and other lead-driven initiatives.
This is a heavily data-driven role that sits at the intersection of campaign execution, analytics, and commercial growth. You'll spend your time designing marketing funnels, analysing performance metrics, and independently verifying that your campaigns are delivering real, measurable pipeline conversion.
What You'll Do
Drive lead generation across core markets: Build and execute outbound email campaigns, webinars, and events targeted at generating high-quality leads across the UK, France, Portugal, and expanding European markets.
Design and optimise the marketing funnel: Translate commercial targets into structured marketing funnels, identifying drop-off points, refining conversion paths, and ensuring every campaign is optimised for pipeline impact.
Analyse performance and verify success: Dive deep into campaign data to independently verify what is working, track performance metrics rigorously, and tie marketing outputs directly to qualified leads and pipeline progression.
Establish the performance marketing function: Take ownership of a green-field space with very little existing performance marketing infrastructure, putting your own imprint on the function and setting it up for long-term scale.
Scale and mature the function: Move from initial proof-of-concept over the first six months into scaling the function over the next year, bringing new products and propositions to market and eventually collaborating with direct reports, contractors, and agencies.
Leverage AI tooling for accelerated growth: Work in an AI-first environment with the freedom to explore AI tools and develop your expertise within a flexible, forward-thinking team.
About You
You're a data-driven marketer who cares far more about tangible pipeline conversion and qualified leads than wishy-washy brand metrics. You know how to build a marketing funnel from scratch, analyse the metrics that actually matter, and prove independently that your work is delivering commercial results.
You'll likely have:
- 5 to 10 years of experience in performance marketing, demand generation, or growth roles
- A strong track record of driving qualified leads and demonstrating clear numbers around pipeline conversion
- Deep expertise in building marketing funnels and analysing performance metrics
- A rigorous, independent approach to verifying campaign success rather than relying on vanity metrics
- The ability to thrive in a green-field environment where you can build, test, and iterate quickly
- Comfort collaborating across international markets, working alongside local teams to ensure campaigns resonate
Bonus points for:
- Experience working in the debt management, fintech, or credit spaces
- A strong aversion to legacy, slow-moving marketing playbooks in favour of agile, data-led growth
Why This Role
This is a rare opportunity to come into an established organisation and build a performance marketing function entirely from scratch. You get the best of both worlds: the autonomy and modern tooling of a tech-forward environment (including free use of AI tools to support your professional development) combined with the stability and reach of a major global parent company.
Over the first 18 months, you will take the function from proof-of-concept to rapid scaling as new products and propositions launch, with a clear trajectory toward building and leading your own team. If you want freedom, flexibility, and a blank canvas to make a measurable commercial impact, this is the role for you.
Working Arrangements
This role is based in our London office on a standard hybrid working pattern (three days per week in the office, typically Monday, Wednesday, and Thursday).
Ophelos is an equal opportunities employer. We are committed to building a diverse and inclusive team.
About Our Team
Ophelos launched in June of 2021, backed by investors such as AlbionVC, Connect Ventures and Fly Ventures. In 2023, we were acquired by Intrum, Europe’s biggest credit management service. Our growing team has team helped build some of the world’s most successful businesses, including the likes of Monzo, Google, Oracle, ASAPP, IBM and more — in addition to pioneering innovative products, sitting at the intersection of enterprise, financial technology, artificial intelligence and academia, working with institutions such as Oxford University, the University of Amsterdam and the University of Hong Kong.
Our Values
Supporting customers and businesses to improve their financial health is a long-term mission. Our company values act as our north star, steering our every move as an organisation and are the backbone of our unique company culture. Our values and culture allow us to stay true to our larger purpose, even as we continue to grow at a rapid pace.
Customers and Clients first – We exist to help real people move through debt and to get clients paid back. This commitment drives how we design products, deliver services, and interact with customers and clients daily.
Dream big – We have ambition and drive to succeed - we’re not just raising the bar, we’re confidently asserting ourselves as the benchmark.
Get it done – We’re decisive and embrace a sense of urgency; we don’t let opportunities get away from us. We’d rather act quickly and take informed risks, iterating and learning as we go.
Win as one - We work as one team, supporting each other and aiming for shared goals. At Ophelos, the team isn’t just individual departments - it’s all of us together. We challenge and support each other because we care about everyone’s growth and success.
Ophelos is committed to creating a diverse work environment and is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We are building an environment where every Ophelos team member can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, or other protected characteristics as required by law and as a matter of our company values.
GDPR Notice
When you apply to a job on this site, the personal data contained in your application will be collected by Ophelos ("Controller"), located at 1 Finsbury Ave, London EC2M 2PF, and can be contacted by emailing [email protected]. Controller's data protection contact is Kofi Barnes, who can be contacted at [email protected].
This notice explains how we process your personal data throughout our recruitment process, including at the interview stage described below. Applying for a role with Ophelos is subject to the practices described in this notice — it is not a separate agreement you sign, but a description of how the recruitment process works. You won't be given a separate notice at each stage; Ophelos retains discretion over which of the described tools and processes are applied to any given application or interview, within the purposes set out below. This discretion does not extend to introducing automated decision-making without human review — that is addressed separately below.
What we use your data for
Your personal data will be processed for the purposes of managing Controller's recruitment-related activities, which include reviewing applications, setting up and conducting interviews and tests, evaluating and assessing the results, and as is otherwise needed in the recruitment and hiring process.
As part of this process, we use software tools — including AI-assisted tools — to help us organise, screen, and evaluate applications and interviews. This includes:
- Automated analysis of CVs and application materials to identify relevant skills and experience
- Automated analysis of interview transcripts to help summarise and score responses (see "Interviews" below)
- Generating scores, summaries, or insights to assist our recruiters
Currently, these AI-assisted outputs are advisory only. A human recruiter reviews every application and every AI-generated score or summary before any decision is made, and no application is filtered out or rejected by an automated process alone.
We may in future use automated tools to make, or take part in making, decisions about your application without human review at that stage, if we do so in a way that complies with applicable law at the time — for example, by obtaining your explicit consent, or where the decision is necessary for entering into a contract with you, and in either case only with appropriate safeguards, including your ability to request human review of, and to contest, that decision. If we intend to introduce this, we will update this notice and separately inform you before it applies to your application — this notice alone does not authorise it.
We also use historical, aggregated recruitment data to improve our processes generally — for example, to better understand which factors tend to be associated with successful hires. Where this involves data from past applicants, it is anonymised or aggregated before use, and is not used to make any decision about a specific individual.
Such processing is legally permissible under Art. 6(1)(f) UK/EU GDPR as necessary for the legitimate interests pursued by the Controller: the solicitation, evaluation, and selection of applicants for employment, and the improvement of Controller's recruitment processes.
Interviews — recording and transcription
If you're invited to an interview conducted by video or phone call, it will be recorded and automatically transcribed as a standard part of our recruitment process — this is described in this notice, which applies to your application as explained above. Where an interview is recorded:
- The interview will be recorded and transcribed using our video-calling provider (Google Meet).
- The transcript will be processed by AI tools (including models provided by Anthropic and Google) to help generate a summary and structured notes for the interview panel, and to help train and improve our own recruitment tools as described above.
- The recording, transcript, and any AI-generated summary will be stored on Ophelos's systems (hosted via Cloudflare) and in Greenhouse.
- A human interviewer/panel always reviews the AI-generated summary as part of forming their own assessment — it is a starting point for the panel, not a decision in itself.
Recording and transcribing interviews in this way is necessary for us to evaluate all candidates fairly and consistently, and is carried out under our legitimate interests (Art. 6(1)(f) GDPR) in running a fair, well-documented recruitment process.
Who we share your data with
Your personal data will be shared with the following processors, engaged by Controller to help manage its recruitment and hiring process:
- Greenhouse Software, Inc. — applicant tracking system (United States)
- Google LLC — video interview hosting/recording (Google Meet), and AI models used to help analyse application and interview materials (United States)
- Anthropic, PBC — AI models used to help analyse and summarise application and interview materials (United States)
- Cloudflare, Inc. — infrastructure and data storage supporting our recruitment tools [confirm storage region before publishing]
We use application and interview data, including through AI-assisted tools, to train and improve our own internal recruitment tools and models — for example, to refine how we identify relevant skills and experience, and to better understand what tends to be associated with successful hires. This is part of how we evaluate and improve our recruitment process on an ongoing basis.
The third-party AI providers who process this data on our behalf do not use it to train their own general-purpose AI models — it is used only to generate the specific outputs described in this notice.
International data transfers
Because the above providers are located in or transfer data to the United States, if you are located outside the United States, your personal data will be transferred to the United States once you submit it or once your interview is processed. Where the European Commission has not made an adequacy determination covering such a transfer, it is subject to appropriate safeguards, including Standard Contractual Clauses and/or the EU-U.S. Data Privacy Framework where the recipient is certified. You can obtain a copy of the relevant safeguards by contacting [email protected].
How long we keep your data
Your personal data, including any interview recordings, transcripts, and AI-generated summaries, will be retained for the duration of the recruitment process and for 24 months afterwards, to allow us to consider you for other roles and manage any related legal claims, after which it will be deleted or anonymised. You can request earlier deletion at any time by contacting [email protected].
Your rights
Under the GDPR, you have the right to request access to your personal data, to request that it be rectified or erased, and to request that processing be restricted. You also have the right to data portability and the right to object to processing based on legitimate interests, including interview recording — though for the reasons explained above, we may not be able to progress an application where a candidate objects to standard recording of the interview stage. In addition, you may lodge a complaint with an EU or UK supervisory authority (in the UK, the Information Commissioner's Office).
