About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

About the Department

Personal Financial Services: We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Overview of the Role

Partnership Manager is responsible for developing, managing, and optimizing strategic partnerships that drive high‑quality customer acquisition across CASA, credit cards, and unsecured lending products based on business requirements. The role combines partnership development with digital acquisition strategy, requiring strong stakeholder management, analytical capability, and a performance‑driven mindset. The position ensures seamless end‑to‑end customer journeys and maximizes acquisition efficiency through data‑driven optimization and cross‑functional collaboration.

Job Responsibilities

1. Partnership Development & Relationship Management

• Identify, screen, pitch, negotiate, and onboard partners to expand acquisition channels.
• Build strong partnerships that generate qualified leads or referrals for UOB Vietnam across retail banking products.
• Work with Legal, Compliance, relevant internal teams and partners to prepare required agreements (Cooperation Agreement, T&Cs, campaign policies if needed, etc., …) and ensure internal approvals were obtained.
• Collaborate with internal teams to produce marketing materials (website content, eDMs, SMS, digital banners, posters, KV, etc., …)
• Maintain high‑quality partner relationships to drive sustainable business growth.
• Ensure all acquisition activities comply with internal governance, legal requirements, and regulatory standards.

2. Acquisition Performance Management & Customer Journey Enhancement

• Define and optimize end‑to‑end acquisition funnels, ensuring a seamless customer journey from awareness to conversion.
• Continuously monitor performance metrics such as lead quality, conversion ratios, funnel drop‑off points, and partner/channel productivity.
• Optimize acquisition performance with a focus on reducing CPA, improving conversion rates

• Leverage analytics and insights from multiple data sources to inform performance optimization and strategic decisions.
• Maintain/ develop standardized reporting frameworks and performance dashboards for acquisition tracking.
• Conduct reporting and analysis on demographics, market benchmarks, competitive landscape, acquisition performance, and P&L.
• Identify opportunities to improve onboarding journeys and enhance customer experiences across all digital touchpoints.
• Collaborate closely with relevant teams in country and Regional teams to align acquisition strategy and execution.

Job Requirements

• 4+ years of proven and progressive financial services and/or retail sales experience or equivalent
• Experience in managing partnerships and delivering customer acquisition results on a scale.
• Strong capability in drafting legal documents (contracts, T&Cs, marketing content) in English and Vietnamese and preparing or evaluating marketing materials.
• Strong understanding of acquisition performance metrics and funnels (CTR, CVR, CPA, CPC…)
• Strong communication, client focus and influencing skills.
• Strong sales orientation, customer service excellence, process, networking.
• Requires superior analytics and problem-solving skills. Must be attentive to details.
• Ability to operate in a fast‑paced, cross‑functional environment with multiple stakeholders.
• A strong & assertive communicator in speaking & writing.
• Sound knowledge of financial services, products and customer journeys.
• Understanding of business banking client segment and products and services.
• Clear view on how to work with Compliance, Credit & Risk and Internal Control to ensure a balanced risk operating environment.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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