Sobre este puesto de Paid Media Analyst en Monks
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Commitment to Diversity
At Monks, we aim to create a space around diversity, equity & inclusion. A diverse environment with a focus on the well-being of all people supports a feeling of safety & inclusion through teams that represent the realities of the diverse countries we serve. It's part of our effort to influence the society around us.
Job Description
As a Paid Media Analyst, you will be the technical engine behind our digital campaign execution. You will support media strategy leads by translating client briefs into actionable digital plans, with a mandatory requirement for hands-on implementation within Google Ads and Meta Business Suite.
Success in this role requires a high level of technical organization and a passion for the "why" behind the numbers. You will ensure that every digital touchpoint—from naming conventions to budget pacing—is executed with precision. You will act as a collaborative bridge between strategy and production to ensure our digital presence is seamless and optimized.
Key Responsibilities
Campaign Implementation & Activation
- Meta Ads Execution: Direct, hands-on setup of campaigns within Meta Ads Manager, including audience building (Lookalike/Custom), creative testing, and technical troubleshooting.
- Google Ads Management: Implementation and daily management of Search, Display, and Video (YouTube) campaigns.
- Taxonomy & Tracking: Responsible for checking naming conventions and UTM structures to ensure clean data across all platforms.
- Digital Quality Control: Review all digital assets (specs, formats, copies) to ensure they meet the specific technical requirements of Google and Meta before launch.
- Asset Management: Coordinate with production teams to ensure all creative materials are received and formatted correctly for digital delivery.
Planning & Tactical Support
- Digital Strategy Support: Participate in developing digital tactical plans, using tools like Google Keyword Planner and Meta Audience Insights for simulations.
- Performance Estimation: Assist in projecting digital KPIs (CTR, CPC, CPA) based on historical platform data and current market benchmarks.
- Benchmarking: Assist in research and general benchmarking of digital trends to support new campaign ideas.
Reporting & Optimization
- Data Extraction: Perform daily data extraction directly from Meta Business Suite and Google Ads.
- Optimization: Monitor live campaigns and proactively recommend bidding adjustments, creative swaps, or audience pivots to improve results.
- Insight Organization: Help "tell the story" of the data by organizing platform results into clear, actionable client-facing slides.
Qualifications
- Experience: 1-2 years of experience in digital media.
- Core Technical Requirement: Proven hands-on experience setting up and managing campaigns within Meta Ads Manager and Google Ads.
- Detail-Oriented: High attention to detail regarding tracking codes, platform-specific specs, and budget pacing.
- Proactive Mindset: Ability to identify potential campaign issues before they arise and suggest technical solutions.
Preferred (Nice to Have)
- AdTech: Knowledge or exposure to Campaign Manager 360 and Display & Video 360.
- Analytics: Familiarity with Google Analytics 4 (GA4).
- Certifications: Google Ads (Search/Video) or Meta Blueprint certifications.
#LI-Hybrid #LI-AS1 #ID:12326
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
