Who We Are

REEF is an ecosystem of digital and physical solutions that connect goods, services and experiences to consumers around the world. Simply put, we serve as the bridge for customers to get more of what they want and need. A key platform that REEF has developed within this ecosystem is launching ready-to-operate fast casual restaurants and food hall concepts. REEF is seeking applicants to become Owner-Operators (we proudly call them “Ulysses”) to operate our food hall location at Raleigh-Durham International Airport (RDU).

Becoming a Ulysses operator with us isn’t a job, it’s your path to business ownership, giving you uncapped income potential. We offer the tools, platforms, and support to help you turn your dream into financial freedom. This is an opportunity to run and grow your own business at RDU Airport – without the heavy financial investment typically required to start from scratch. What we ask of you – show up, be inspired, be hard workers and “increase your surface of luck”.

What We Offer

As a Ulysses operator at our RDU Airport food hall, you will have access to:

• Turnkey Business Setup – A fully equipped, ready-to-operate food hall space at Raleigh-Durham International Airport
• Proven Brand Portfolio – Access to multiple food concepts and tested menu content designed to maximize market appeal
• Technology Infrastructure – POS systems, ordering kiosks, and integrated delivery platforms
• Comprehensive Support – Training, onboarding, and proven operational playbooks to set you up for success
• Accessible Entry Model – No upfront buy-in or long-term contracts required
• Operational Efficiency Tools – Robotics and automation deployed in select locations to enhance throughput and consistency, planned expansion across locations in future phases

What Makes This Unique

• The opportunity to operate a revenue generating food hall at RDU Airport as an Owner-Operator—not as our employee, but as an independent business owner, responsible for managing and growing your operations
• A supportive ecosystem that provides industry expertise, technology, and resources

Minimum Requirements

• Must be a certified Food Manager, obtained through a nationally recognized American National Standards Institute (ANSI) accredited program (e.g., ServSafe®, National Registry of Food Safety Professional (NRFSP))
• Must have legal right to establish and operate a Limited Liability Company (LLC)
• Must successfully pass all required airport security screenings, background checks, and badging requirements, and remain eligible for secure-area access throughout the term of operation at RDU Airport.
• Proven leader, skilled in managing teams and delivering exceptional customer experiences
• Resilient, adaptable, and committed to long-term success
• Must be motivated by the pursuit of autonomy, financial freedom and fulfillment

Preferred Qualifications

• 3+ years of operational experience working at a restaurant
• Experience as a former Owner-Operator or General Manager within the food and beverage industry
• Knowledge of restaurant operations, from sourcing to management of a location
• Experience operating in an airport, food hall, or other high-volume environment is a plus

If you are ready to take ownership of your career and build a meaningful, profitable business at Raleigh-Durham International Airport, we invite you to apply today to reserve your spot in an upcoming session.