What you’ll do

The Regional Marketing and Social Media Manager is responsible for supporting and enabling key Dealer committees through strategic planning, advertising development, and execution of merchandising initiatives. This role plays a critical part in driving promotional effectiveness, budget discipline, and results tracking across Quebec, while acting as a key liaison between merchants, suppliers, and internal stakeholders. To be effective, the Merchandising Manager must demonstrate a solid grasp of day‑to‑day store operations and their practical realities.

Committee support

• Provide ongoing support to the Quebec committees including Advertising, Automotive and FMA.
• Prepare agendas, presentations, and material for provincial meetings and committee discussions.
• Act as a central point of contact between committees and corporate partners.

Advertising & Promotional support

• Lead regional planning for merchandising, advertising, and promotional initiatives across Quebec with Dealers and Corporate partners ensuring business objectives alignment.
• Lead execution and deployment of local advertising and promotions. Continuously innovate to find new ways to reach our customers to drive sales.
• Liaise with national advertising team, to ensure regional initiatives complement national plans and align with Quebec market needs
• Support the FMA Committee in the implementation of large‑scale commercial opportunities, working closely with merchants and suppliers.

Budget & Performance Management

• Negotiate local advertising and promotional programs with vendors to maximize return on investment.
• Track, analyze, and present performance results to committees and stakeholders, ensuring clear visibility on outcomes and ROI.

Communication

• Communicate major commercial opportunities to Quebec Dealers on behalf of the CCMQ.

What you bring

• Experience in merchandising, marketing, advertising, and retail operations
• Experience developing and implementing targeted social media campaigns designed to reach Quebec customers, leveraging platforms such as Facebook, Instagram, and TikTok to showcase promotions and drive store traffic.
• Experience collaborating with influencers and content creators to amplify brand messaging and engage new audiences, ensuring strategies resonate with local market preferences.
• Use of analytics tools to track social media performance, reporting results to committees and stakeholders to demonstrate impact and inform future initiatives.
• Proven ability to collaborate with Dealers, suppliers, and cross‑functional teams
• Experience in a committee environment
• Bilingual (French & English) required
• Strong planning, coordination, and organizational skills
• Analytical mindset with experience tracking and reporting results

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Our typical hiring range is between $79,000 and $105,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-MM2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.