At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Opportunity

As the Marketing expert, you will be responsible for the establishment and the communication of our full product value proposition across the full value chain, from payers, to health systems, to prescribers. You are accountable to inform positioning using an insight-driven marketing and launch strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. 

Your Responsibilities

• Closely aligned with the relevant brands’ value proposition and customer positioning, autonomously optimizes marketing campaigns, leads the execution of the value proposition and supports the end-to-end customer experience.
• Drive campaign pull-through at product launch, translating value proposition messaging into launch toolkits and promotional materials for field teams and external channels.
• Analyzes customer insights to assess customer needs, drive and adapt tactical marketing activities, and to inform the optimal integrated customer experience.
• Establish post-launch tracking dashboards to evaluate early market adoption, campaign reach, and stakeholder engagement, optimizing tactical plans in real time.
• Identifies and works regularly with appropriate internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities.
• Partner with Medical and Regulatory teams, to ensure development, approval, and pull-through of compliant and effective promotional tactics. 
• Performs a wide range of tactical activities to support a seamless, well-integrated marketing campaigns across multiple platforms. 
• Lead marketing activities and provide technical expertise and consultation to PPOCs whenever they are contributing to marketing tactics (including symposia, advisory boards, and promotional activities to introduce the product value proposition to core healthcare providers).
• Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes. 
• Manage Congresses and Professional Society relationships and coordinate end-to-end meeting/event management.
• In collaboration with customer facing roles, communicates effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities.
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects.

Demonstrates Foundational Proficiency within the following Key Competencies

• Customer Understanding 
• Competitive Value Creation 
• Integrated Campaign Development 
• Project & Vendor Management
• Measurement & Iteration

Who You Are

• Education: Bachelor's degree in a science or related field (MBA is a plus).
• Experience: Minimum of 4 years of total work experience, including at least 2 years of commercial experience (e.g., marketing or market access).
• Marketing Expertise: Demonstrated experience in creating marketing strategies, plans, and tactics that have successfully strengthened market positioning and driven high-value customer and business outcomes.
• Therapeutic Area Expertise: Direct experience in oncology, specifically breast cancer is highly preferred.
• Launch Track Record: Proven hands-on product launch experience, including cross-functional launch strategy, tactical execution, and campaign pull-through.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.