Sobre este puesto de Marketing Operations Coordinator en TEGNA Inc.
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Marketing Operations Coordinator supports the execution, and operational workflows of multi-channel customer relationship management initiatives. With a focus on email and push notification marketing, this role will support the current Marketing Manager and will partner together in building, testing, and deploying campaigns within the Braze platform to enhance user engagement.
Key Responsibilities:
- Braze Campaign Execution: Build and deploy, one-time, triggered, and automated campaigns, including email, push notifications, in-app messages and design and execute a/b tests.
- Customer Journey Orchestration: Set up and maintain user journeys in Braze Canvas, configuring segments, filters, and behavioral triggers to ensure the right audience receives the right message at the right time.
- Data & Personalization: Leverage Liquid Logic (templating) and Connected Content in Braze to create highly personalized dynamic content.
- Quality Assurance (QA): Serve as the final, meticulous check on campaign setups, including link validation, segmentation accuracy, push payload testing, and proper rendering across email clients.
- Campaign Scheduling & Reporting: Manage a campaign calendar, ensuring timely delivery. Monitor campaign KPIs (open rates, click-through rates, conversions) and build reporting with insights.
- Own day-to-day monitoring and management of data interfaces between Braze, and Amplitude, Snowflake, other marketing platforms that are interfacing with Braze and alert appropriate teams of any issues.
Required Skills and Experience:
- At least 2 years hands on experience in email/push CRM or Lifecycle marketing operations.
- Hands-on experience with Braze specifically with building Campaigns, Canvas, and Segmentation.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously, and the ability to identify data discrepancies/inconsistencies and communicate effectively.
Preferred Qualifications:
- Experience with other MARTECH tools (Amplitude, Tableau, Snowflake).
- Ability to troubleshoot campaign issues, data errors, and user segmentation issues.
- Knowledge of email/push best practices. #LI-MS1
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
