Sobre este puesto de Marketing Manager, Faculty Events - NA HED Faculty (Remote) en Cengage
We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
- Develop and own the faculty events strategy across hosted events, sponsored events, trade shows, field events, virtual events, and customer engagement programs.
- Create event concepts, themes, and content that address faculty challenges while supporting demand generation, customer engagement, and product adoption.
- Define event objectives, audience strategy, messaging, and programming to deliver value for attendees and measurable marketing outcomes.
- Partner with Faculty Marketing, Product Marketing, Sales, Product Management, and executive stakeholders to develop event content, identify speakers, and integrate product storytelling into programming.
- Evaluate and recommend event investments based on audience fit, strategic priorities, and expected business impact.
- Establish success metrics and measure performance across engagement, lead quality, pipeline contribution, customer adoption, attendee satisfaction, and ROI.
- Analyze event and campaign performance to identify insights and continuously improve future programming and investment decisions.
- Partner with the Event Execution team and external vendors to ensure event strategies are executed effectively and consistently, delivering seamless onsite experiences.
- Partner with Marketing Operations and Sales to support lead capture, post-event nurture, follow-up and pipeline attribution.
- Manage event budgets and investment priorities to maximize business impact.
- Experience developing event marketing strategies that deliver audience value and business results.
- Strong understanding of B2B marketing, demand generation, customer engagement, and the role events play across the marketing funnel.
- Ability to translate audience insights into compelling event themes, content, and programming.
- Experience leading cross-functional initiatives and collaborating with internal and external stakeholders.
- Strong communication and presentation skills, including experience coaching executive, internal, and external speakers to deliver engaging, audience-centered content.
- Experience measuring marketing performance using event engagement, lead quality, pipeline influence, return on investment, and customer insights.
- Strong project management and organizational skills with the ability to manage multiple priorities, budgets, timelines, and stakeholders.
- Analytical mindset with the ability to use data and insights to improve marketing performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Typically requires 5+ years of experience in event marketing, field marketing, demand generation, integrated marketing, or a related discipline.
- Ability to travel approximately 30%, with increased travel during peak event seasons.
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
The midpoint of the salary range for this position is $87,000. We may offer higher compensation (up to $90,000+) for candidates with extensive, relevant experience and a strong, proven skill set.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target$75,000.00 - $95,000.00 USD
