Marketing Lead

Location: Hanoi, Vietnam

Workplace Type: On-site

About the Role

We are looking for a strategic and hands-on Marketing Lead to own product marketing and growth across our international markets. In this pivotal role, you will drive user acquisition, conversion, and revenue growth. You will be responsible for launching products in existing markets and spearheading our expansion into new territories, working in close collaboration with Country Managers, Product teams, and other cross-functional stakeholders. This is an ideal opportunity for a growth-oriented professional to make a significant impact within a fast-growing, global B2B SaaS organization.

Key Responsibilities

• Own global growth: Build and execute the comprehensive product marketing strategy to drive user acquisition, conversion, and revenue.
• Launch in existing markets: Collaborate with Country Managers and cross-functional teams to plan and execute successful product launches across our established markets.
• Lead market expansion: Identify priority markets, define unique positioning, and partner with local leadership to launch and scale operations effectively.
• Drive channel performance: Test and optimize acquisition channels, manage budget allocation, and scale high-performing initiatives.
• Improve the customer journey: Partner with the Product team to strengthen onboarding, activation, and long-term retention metrics.
• Build communities and partnerships: Engage sellers and strategic partners to drive product adoption, advocacy, and referral growth.
• Lead execution and accountability: Set clear KPIs, align cross-functional teams, and translate performance data and customer feedback into actionable growth strategies.

Required Skills & Qualifications

• At least 4 years of professional experience in product marketing, growth marketing, or a related field.
• Proven track record of growing a tech product in at least one international market with measurable results.
• Strong ability to synthesize customer insights and data into focused strategies, practical experiments, and resource allocation decisions.
• Demonstrated leadership in cross-functional execution, from setting priorities to delivering high-impact campaigns.
• Excellent written and spoken English for international collaboration, compelling messaging, and partner negotiations.
• A hands-on, data-driven mindset with sound judgment and full accountability for outcomes.
• Experience with SaaS, AI products, or Shopify apps is considered a significant advantage.
• Experience building communities, partnerships, or referral programs that drive sustainable growth.

Additional Information

We offer a competitive monthly NET salary, 13th-month pay, and quarterly performance incentives. Our benefits package includes full social insurance (BHXH), annual health check-ups, and company-sponsored sports clubs. You will enjoy a flexible work environment with 12 days of paid annual leave, 24 remote working days per year, and a culture that prioritizes accelerated career development and professional growth within a diverse, high-performing global team.