Key Responsibilities 

eCommerce Strategy & Growth 

• Lead and define overall eCommerce strategy across marketplaces (Shopee, TikTok Shop, and others) to drive revenue, profitability, and sustainable growth. 

• Develop integrated approaches covering onsite performance, affiliates, creators, operations, and promotions. 

• Identify growth opportunities through data-driven insights, platform innovations, and competitive benchmarking. 

Marketplace & Media Expertise 

• Own in-app and onsite advertising strategies for Shopee and TikTok (e.g. search ads, discovery ads, live ads, product ads). 

• Optimize performance through budget allocation, funnel strategy, and continuous testing. 

• Stay up to date with platform algorithm changes, new ad products, and best practices. 

Operations & Affiliate Ecosystem 

• Oversee end-to-end marketplace operations, including campaign planning, product readiness, pricing, logistics coordination, and execution. 

• Lead affiliate and creator commerce strategies, ensuring alignment between content, traffic, and conversion. 

• Collaborate closely with internal and external stakeholders to ensure seamless execution. 

Team Leadership & Management 

• Lead, coach, and develop multi-functional eCommerce teams (media, affiliates, operations). 

• Set clear KPIs, ensure accountability, and build a strong performance-driven culture. 

• Act as a mentor and escalation point for complex commercial or operational challenges. 

Client & Stakeholder Management 

• Serve as a senior client-facing representative in strategic meetings, reviews, and business planning sessions. 

• Build trust and credibility with clients through strong marketplace knowledge and clear recommendations. 

• Translate client business objectives into actionable eCommerce strategies. 

Requirements & Qualifications 

• Strong background in eCommerce marketplaces, with hands-on experience across media, affiliates, and operations. 

• Prior experience at eCommerce and/or leading beauty players. 

• Proven track record managing and scaling eCommerce performance for brands or clients. 

Skills & Competencies 

• Deep understanding of Shopee and TikTok Shop ecosystems, including in-app / onsite advertising. 

• Strong leadership and people management capabilities. 

• Commercial mindset with the ability to balance growth and efficiency. 

• Confident communicator with experience leading client-facing discussions and presentations. 

• Analytical, structured, and comfortable making decisions in a fast-paced environment. 

• Ready to engage directly with senior stakeholders and clients. 

• High ownership, adaptability, and collaborative mindset.