Job Overview

We are looking for an experienced Digital Manager with 4–5 years of expertise in driving full-funnel digital marketing strategies. The ideal candidate will possess a deep understanding of upper-funnel brand awareness campaigns while holding strong, specialized hands-on expertise in lower-funnel E-commerce performance marketing—specifically utilizing TikTok GMV Max, Meta CPAS, and On-site E-commerce ad placements.

Key Responsibilities

• Full-Funnel Campaign Strategy: Formulate and execute comprehensive digital strategies that seamlessly connect upper-funnel brand building with lower-funnel conversion goals to maximize ROI/ROAS.
• E-Commerce Performance Marketing:
• Lead lower-funnel E-commerce growth campaigns across key platforms and marketplaces.
• Plan, execute, and optimize Meta CPAS (Collaborative Performance Advertising Solution) campaigns to drive qualified traffic and GMV.
• Drive scalable sales through TikTok GMV Max and live/content commerce strategies.
• Manage and maximize performance on On-Site E-Commerce Placements (e.g., marketplace sponsored ads, banner placements, search ads on platforms like Shopee, Lazada, Amazon, etc.).
• Campaign Optimization & Budget Management: Continuously monitor, analyze, and optimize campaign performance, bid strategies, audience targeting, and creative assets to ensure efficiency and growth.
• Data Analysis & Reporting: Track key performance indicators (CAC, ROAS, GMV, Conversion Rate, CPM, CTR) and deliver actionable insights and executive reporting to stakeholders.
• Cross-Functional Collaboration: Partner closely with creative, e-commerce, commercial, and agency teams to align promotional calendars, inventory readiness, and creative assets with digital media pushes.

Requirements & Qualifications

• Experience: 4–5 years of proven experience in digital marketing, media planning, and performance marketing (agency or in-house).
• Funnel Expertise: Demonstrated strong grasp of upper-funnel audience engagement balanced with deep performance marketing execution for lower-funnel e-commerce sales.
• Technical & Platform Mastery:
• Expert-level hands-on experience with Meta CPAS.
• Deep knowledge of TikTok Ads Manager, specifically TikTok GMV Max and commerce solutions.
• Strong familiarity with On-site E-commerce advertising platforms and retail media.
• Analytical Mindset: Proficiency in analytics tools, attribution modeling, and data-driven decision-making.
• Project Management & Communication: Excellent organizational skills with the ability to manage multiple campaigns and communicate strategies effectively across teams.