Experience Range: 4 to 6 years of experience in AI/ML engineering, including hands-on expertise in digital analytics optimization Key Responsibilities:
Design and implement advanced AI and machine learning models to optimize digital analytics and enhance customer journey processes, achieving measurable improvements in conversion rates and user engagementDevelop, validate, and deploy algorithms for digital marketing analytics, ensuring robust performance and actionable business insightsUtilize platforms such as Tableau, Adobe Analytics, and Optimizely to analyze and visualize digital data, delivering data-driven recommendations to stakeholdersConfigure and manage A/B testing platforms including Adobe Target and Google Optimize to support experimentation and drive data-driven decision-makingMonitor, refine, and scale statistical models to maintain accuracy and performance within digital optimization initiativesLead AI/ML project delivery, ensuring alignment with organizational goals and timely completionResearch and adopt emerging technologies in AI, machine learning, and digital analytics to continuously improve optimization strategiesRequired Skills:
Proficiency in Tableau for data visualization and analyticsAdvanced knowledge of statistics and statistical modelingHands-on experience with Optimizely for experimentation and personalizationExperience with Adobe Target for A/B testing and personalizationTechnical expertise in digital marketing analytics platformsAdvanced skills in Adobe Analytics for data collection and reportingExperience with Google Optimize for digital experimentationProgramming skills in Python or R for machine learning model developmentPreferred Skills:
Experience with machine learning frameworks such as TensorFlow or PyTorchKnowledge of cloud-based analytics platforms (AWS, Azure, GCP)Familiarity with advanced data engineering techniques for large-scale analyticsExpertise in predictive modeling for digital marketing optimizationBackground in integrating AI solutions with CRM or marketing automation toolsDesired Qualifications:
Bachelor's degree in Computer Science, Information Technology, Data Science, or a closely related disciplineCertification in AI/ML technologies such as TensorFlow Developer Certificate or AWS Certified Machine Learning SpecialtyCertification in digital analytics platforms such as Adobe Analytics Expert or Google Analytics Individual QualificationAdditional Information: Immediate joiner required
