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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Senior Director of eCommerce serves as the strategic leader of the Kay and Peoples digital businesses, responsible for driving profitable growth through exceptional customer experiences, compelling brand storytelling, and operational excellence. Working in close partnership with Marketing, Merchandising, Planning, Finance, and Technology leaders, this role develops and executes eCommerce strategies that accelerate demand, improve conversion, and strengthen customer engagement across digital and omnichannel touchpoints.

This leader is both a customer advocate and a business operator, leveraging deep expertise in eCommerce and omnichannel retail to optimize site performance, enhance the end-to-end customer journey, and deliver against ambitious commercial objectives. The role requires the ability to bridge customer experience, merchandising, and technology priorities, influencing cross-functional teams to continuously evolve the digital experience and support long-term business growth.

*This is a hybrid role. We're open to talent local to our Dallas, TX or Akron, OH offices*

Major Responsibilities:

Site Experience & Brand Storytelling

Lead the vision and execution of the Kay and Peoples digital storefronts, ensuring each site delivers a compelling, differentiated brand experience that inspires customers throughout their shopping journey. Develop and execute content, merchandising, promotional, and storytelling strategies that elevate brand engagement, strengthen customer loyalty, and drive conversion. Champion a customer-first mindset by continuously evolving site experiences based on customer insights, market trends, and business priorities, while maintaining consistency across all digital touchpoints.

Commercial Performance & Demand Generation

Own eCommerce revenue performance and demand delivery for Kay and Peoples, accountable for achieving sales and profitability objectives. Partner closely with Marketing, Merchandising, and Planning leaders to develop and execute strategies that drive customer acquisition, engagement, retention, and revenue growth. Monitor business performance and adjust promotional, merchandising, and customer experience strategies to capitalize on opportunities and address performance gaps throughout the year.

Omnichannel Customer Experience

Serve as the advocate for the end-to-end customer journey, ensuring a seamless and connected experience across digital and physical channels. Partner with Brand Teams and Technology to optimize omnichannel capabilities and customer touchpoints, creating experiences that make it easy for customers to research, shop, purchase, receive service, and engage with the brand. Continuously identify opportunities to simplify the shopping experience, reduce customer friction, and enhance overall satisfaction.

Technology & Platform Partnership

Partner with Technology and Digital Product teams to define and prioritize capabilities that support business growth, operational excellence, and customer experience objectives. Provide business leadership and strategic direction for eCommerce platform enhancements, ensuring investments align with brand priorities, customer needs, and commercial goals. Act as the primary business stakeholder for digital initiatives, balancing customer experience opportunities with operational requirements and long-term scalability.

Analytics, Optimization & Customer Insights

Leverage data, customer insights, and market intelligence to identify opportunities for growth and continuous improvement across the digital business. Foster a culture of testing, learning, and optimization to improve conversion, engagement, customer satisfaction, and financial performance. Translate complex business and customer insights into actionable recommendations that influence site strategy, merchandising decisions, and broader omnichannel initiatives.

Team Leadership & Cross-Functional Influence

Build, develop, and inspire a high-performing eCommerce organization focused on delivering exceptional business results and customer experiences. Foster strong partnerships across Marketing, Merchandising, Planning, Finance, Technology, Retail Operations, and Customer Care to align priorities and execute strategic initiatives. Lead through influence, drive organizational alignment, and champion innovation to position Kay and Peoples for sustained digital growth.

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!