• Own customer acquisition across paid, organic, content, and partnerships
• Develop segment-specific messaging and positioning
• Innovate on GTM motions. The playbook is being rewritten in real time, and we want someone who's figuring out what works now, not copying what worked five years ago
• Figure out what channels actually work for our target customers and double down
• Develop organic and paid strategies to increase platform usage.
• Manage Kinetic's full marketing funnel, making adjustments according to conversion and retention metrics.
• Work closely with product and engineering teams to align growth efforts with feature development.
• Identify, source, and close strategic partnerships to integrate Kinetic’s DEX aggregation routing and CPMM.
• Analyze user, volume, and funnel metrics to measure performance and refine growth strategies.
• Gather feedback from traders and partners to inform product direction.

• 6+ years in growth, marketing, or GTM roles.
• 2+ years in a leadership role, building and managing teams
• Track record of building GTM functions, not just running existing playbooks
• Strong understanding of crypto trading infrastructure, including DEXs, aggregators, liquidity, and MEV.
• Direct experience with the Solana ecosystem and Solana-based trading platforms.
• Proven track record of driving user growth, trading volume, or distribution for a DeFi product.
• Experience leading business development, partnerships, or integrations in Web3.
• Deep familiarity with crypto culture, trader behavior, and web3 incentives.

Compensation & Benefits

• As a founding community hire, you will receive competitive compensation and generous equity.
• Work in a dynamic environment with flexible location and hours.
• Have high impact in actualizing team goals as a core member of Kinetic’s growing organization.
• Grow alongside a supportive team that is deeply invested in your learning and development.
• Best-in-class health, dental, and vision insurance.
• Unlimited PTO.
• $100 monthly gym stipend.