Duties & Responsibilities

• Own and evolve the market-facing strategy, positioning, messaging architecture, and value proposition for the Grid Edge Intelligence portfolio, ensuring alignment with customer needs, market trends, and corporate growth objectives.
• Develop a cohesive portfolio narrative that translates products, technologies, and data-driven capabilities into customer-centric solutions addressing utility challenges and strategic priorities.
• Define and package integrated solutions that connect technology investments to utility business outcomes, including grid reliability, affordability, DER integration, decarbonization, grid modernization, customer engagement, resilience, and operational efficiency.
• Partner collaboratively with Product Management, Business Units, Corporate Marketing, Industry Strategy, Sales, and Customer Success teams to drive portfolio alignment, launch readiness, and market impact.
• Lead portfolio-level go-to-market strategies, including market segmentation, target buyer personas, campaign themes, value messaging, analyst relations, customer references, and sales enablement programs.
• Create and maintain executive narratives, solution presentations, seller playbooks, discovery frameworks, messaging libraries, and business-value-driven content that supports complex solution selling.
• Serve as an authentic and accountable portfolio evangelist, representing the company with customers, partners, analysts, industry associations, and executive stakeholders.
• Lead market intelligence and competitive analysis efforts to ensure portfolio positioning remains differentiated, relevant, and aligned with the evolving utility technology landscape.
• Identify emerging industry trends, regulatory drivers, customer priorities, and technology innovations that influence portfolio strategy and commercial opportunities.
• Work closely with strategic account teams to support executive customer engagements, business outcome discussions, and enterprise solution strategies.
• Establish and monitor key portfolio performance metrics, using data-driven insights to continuously optimize messaging, market engagement, and go-to-market effectiveness.
• Foster an agile, collaborative, and innovative culture that encourages cross-functional partnership, customer focus, and continuous improvement.

Required Skills & Experience

• Bachelor's degree in Marketing, Business, Engineering, Energy Systems, Communications, or a related field.
• 8+ years of progressive experience in Product Marketing, Solution Marketing, Product Management, Portfolio Strategy, Industry Strategy, Go-to-Market Leadership, or related disciplines.
• Demonstrated success developing portfolio-level positioning, solution messaging, executive value propositions, and market narratives across multiple products, platforms, or business units.
• Strong understanding of electric utility operations and digital transformation initiatives, including Grid Modernization, Advanced Metering Infrastructure (AMI), Distributed Intelligence, Distributed Energy Resources (DER), Utility Software, Analytics, or Grid Edge technologies.
• Experience supporting enterprise B2B solution sales organizations and creating customer-focused messaging that drives business-value-led conversations.
• Proven ability to influence and collaborate across cross-functional teams while balancing multiple priorities in a fast-paced environment.
• Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate complex concepts to executive, technical, and business audiences.
• Experience conducting market research, competitive intelligence, customer analysis, and industry trend assessments to support strategic decision-making.
• Strong strategic thinking, problem-solving, and analytical capabilities.
• Demonstrated accountability for delivering measurable business outcomes and commercial impact.

Preferred Skills & Experience

• Master's degree in Business Administration (MBA), Marketing, Engineering, Energy Management, or a related discipline.
• Experience within utility technology, smart grid, DER management, Grid Edge Intelligence, IoT, SaaS, data analytics, AI-driven utility solutions, or related energy technology sectors.
• Proven experience leading portfolio marketing, solutions strategy, or go-to-market functions within a utilities, energy, industrial technology, or enterprise software organization.
• Experience engaging with utility executives, industry analysts, regulators, and strategic industry organizations.
• Familiarity with utility business planning, asset management, customer programs, grid operations, and modernization initiatives.
• Experience developing frameworks and enablement programs that support consultative and solution-based selling methodologies.
• Demonstrated success driving innovative market strategies that accelerate customer adoption, revenue growth, and market leadership.

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