Overview
An award-winning, independent digital wealth management platform is seeking a skilled Financial Content Marketing Associate (or Manager, depending on experience) to join its growing team in HK. Backed by top-tier global venture firms and financial institutions, the platform manages billions in assets for hundreds of thousands of retail, high-net-worth, and institutional clients. In this role, you will work closely with leadership to produce high-impact investment content, establish local market authority, and engage diverse investor segments across the Greater Bay Area.
What You Will Do
Research, draft, and publish original investment commentary, market explainers, educational articles, and thought leadership pieces for regional insights channels.
Localize and build out localized content suites tailored to specific regional sub-audiences, covering topics like local pension schemes, retirement planning, and major financial milestones.
Write and refine engaging marketing copy across email campaigns, social media channels, and major promotional assets while maintaining brand consistency.
Oversee a localized content calendar aligned with SEO, generative engine search priorities, and core business targets.
Utilize advanced AI writing tools and LLMs to assist in content production and optimize editorial workflows.
Collaborate across digital distribution platforms to amplify campaign reach and elevate brand authority across key market segments.
What You Will Need
Degree in Finance, Economics, Journalism, Communications, or equivalent practical experience (CFA or financial certifications are a plus).
5+ years of experience in financial journalism, content marketing, or investment copywriting within fintech, banking, or asset management.
Strong ability to articulate complex financial concepts, market dynamics, and investment fundamentals clearly and accurately in written English and Traditional Chinese.
In-depth understanding of the local financial market, including regional regulatory frameworks, pension systems, and local economic factors.
Practical knowledge of digital marketing channels (Google, LinkedIn, Instagram, WeChat, Xiaohongshu) and familiarity with SEO/GEO keyword strategies.
Hands-on experience or a strong interest in leveraging AI tools and language models within an editorial workflow.
Candidates with more experience may be considered for a Manager role.
