• Develop and execute integrated field and regional marketing strategies tailored to the Central Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries. 

• Design and activate executive engagement programs, including CxO-level experiences and high-touch events that deepen relationships with strategic customers and prospects. 

• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities. 

• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross-functional alignment on messaging, campaign strategy, and audience targeting. 

• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co-marketing and partner programs across the region. 

• Drive and execute account-based marketing (ABM) strategies focused on high-value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement. 

• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership. 

• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global-to-local campaign activation opportunities. 

• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns. 

• Lead the planning and flawless execution of high-touch regional events, customer roundtables, and partner activations—while also supporting key national initiatives led by the Experience Marketing team. 

• Oversee and manage the Central Region marketing budget, ensuring high-impact use of resources that deliver measurable business results. 

• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD’s presence and visibility in the Central Region. 

The ideal candidate has a strong track record of executing field marketing strategies that drive revenue through compelling content, integrated programs, and measurable impact. They bring a deep understanding of marketing best practices across digital channels, a data-driven mindset, and the ability to manage multiple initiatives with precision and creativity. 

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs 

• Strong knowledge of account-based marketing (ABM) strategies and execution 

• Demonstrated expertise in both project management and event execution 

• Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demandbase 

• Highly analytical, with a passion for using data to drive decisions and optimize performance 

• Excellent written and verbal communication skills 

• Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities 

• Willingness to travel up to 40% as needed for business needs.