Grade: L3

Location: Islamabad

Last date to apply: 30th September 2026

What is Expert Digital Communications?

Expert Digital Communications is a creative, fast-paced role responsible for developing high-impact content for our social media platforms including leading Digital Pakistan, the company’s technology news and user-generated content platform.

The role will turn business priorities, technology developments and emerging digital trends into engaging, platform-native content. It requires someone who understands social media culture, moves quickly from insight to execution, and can manage an always-on content engine across multiple formats and platforms.

The role reports directly to the Head of Digital Communications and has short-term contractual creators reporting directly into it, with an extended team of four members.

What does Expert Digital Communications do?

Key responsibilities

• Develop creative content ideas and campaigns for social media platforms, aligned with the company’s strategy, narrative and brand identity.
• Contribute to the editorial and content direction of Digital Pakistan across technology news, emerging trends, innovation, AI, fintech, digital platforms and Pakistan’s digital economy.
• Build and manage an always-on content calendar that combines planned campaigns with timely, trend-led content.
• Manage a network of content creators, assigning briefs, guiding execution, reviewing output and ensuring consistent quality and delivery.
• Develop user-generated content formats and creator-led campaigns designed to increase relevance, participation and organic engagement.
• Translate complex business and technology topics into accessible, engaging and platform-native stories.
• Write and edit social media copy, video scripts, reels, explainers, interviews and other short-form content.
• Work closely with designers, editors, agencies, internal teams and external partners to take content from concept to publication.
• Monitor social media trends, conversations, formats and platform developments to identify timely content opportunities.
• Ensure all content meets brand, editorial, governance and external communications requirements.
• Track content performance and use audience insights to continuously improve formats, topics and distribution.

Key deliverables

• A consistent pipeline of distinctive, high-quality content for social media channels.
• An always-on Digital Pakistan content calendar covering relevant technology news, trends and conversations.
• Timely execution of trend-led content without compromising accuracy, quality or governance.
• Strong creator management, with clear briefs, defined timelines and consistent delivery across the network.
• Scalable UGC and creator-led campaigns that grow reach, engagement and audience participation.
• New and repeatable content formats across reels, explainers, interviews, carousels and social-first video.
• Measurable improvement in content reach, engagement, relevance and audience growth.
• Accurate reporting on content performance, audience behaviour and actionable insights.
• Consistent alignment between social content, strategic priorities and Digital Pakistan’s content positioning.

JazzWorld is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Expert Digital Communications?

Experience and educational requirements

• Bachelor’s degree in Communications, Media, Marketing, Journalism, Digital Media or a related discipline.
• Minimum five years of relevant experience in social media, digital content, creative communications, publishing or platform management.
• Demonstrated experience developing and executing social-first content across platforms such as LinkedIn, Instagram, Facebook, X and YouTube.
• Experience managing content creators, agencies, production partners or cross-functional creative teams.
• Strong portfolio of digital campaigns, short-form video, trend-led content or creator-led work.
• Experience covering technology, business, innovation or digital economy topics.

Soft skills and technical skills required

• Highly creative, energetic and curious, with a strong instinct for what makes content relevant and engaging.
• Deep understanding of social media culture, platform behaviours, emerging formats and audience trends.
• Ability to identify a trend, find the right angle and execute quickly.
• Use AI tools for research, ideation, scripting, content adaptation and performance analysis.
• Build AI-assisted workflows that improve speed, scale and consistency.
• Use AI-enabled social listening to identify trends and content opportunities.
• Optimise content for social, search and AI-powered discovery.
• Ensure verification, privacy, copyright and disclosure standards for AI-assisted content.
• Test emerging AI tools and formats while maintaining strong human editorial judgement.
• Sound editorial judgement and the ability to balance speed, creativity, accuracy and reputational considerations.
• Strong people-management skills, with the ability to motivate and develop a diverse creator network.
• Excellent planning, prioritisation and project-management capabilities.
• Comfortable managing multiple campaigns, stakeholders and deadlines simultaneously.
• Good understanding of video production, including scripting, storyboarding, shooting and post-production workflows.
• Collaborative and proactive, with a strong sense of ownership and accountability.

Benefits

Why Join JazzWorld?

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitment to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial - shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.