Position Purpose

This role sits at the intersection of data-driven funnel optimization and authentic brand storytelling, managing the prospect journey from first organic search through to closed-won opportunity. The Growth Marketing Associate is responsible for engineering high-converting customer journeys across the European markets, using insight, experimentation, and performance analysis to improve demand generation while ensuring every touchpoint remains human, authoritative, and aligned with global brand standards.

Collaborating within the global marketing team under a US director, you will work closely with Europe leadership and stakeholders, blending data-driven decisions with engaging brand storytelling.

Duties and Responsibilitie

• Funnel Engineering: Analyse data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.
• Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.
• Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.
• Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.
• Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.
• Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.
• Metric Ownership: Track, analyse, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.
• Insight Generation: Turn raw behavioural data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.
• Local Event Activation: Work closely with Sales Leaders to support the planning, promotion, execution, and post-event follow-up for local and regional events, ensuring each activity aligns with campaign priorities, brand standards, and measurable lead-generation outcomes.
• Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.
• Other related duties as required.

Performance Measures

• Measures agreed and set during annual performance appraisal

Qualifications

• Qualifications in Marketing, Communications or relevant field desirable

Skills and Experience

• 1-3 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem.
• Proven success in building regional marketing plans and integrated campaigns
• Proven experience working across global matrixed teams and sales organizations
• Experience across digital, ABM, and content marketing
• Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioural tools (Hotjar/Clarity), and CRM systems.
• Advanced skills in data manipulation, segmentation, and translating user behaviour numbers into clear business outcomes.

Attributes

• Excellent communication and stakeholder management skills
• Strategic thinker with strong execution capability
• Proactive, organised, and autonomous
• Creative and adaptable in a fast-paced environment
• Strong relationship-building skills
• High attention to detail

Functional Relationships

Internal

·       Global marketing team

·       Europe sales team

·       Wider Europe team

·       Local office administration

External

·       Promotional, printing & stationery suppliers

·       Event partners

·       Relevant agencies and consultants

·       Media

·       Consultants

·       Clients