Ecommerce Manager – Shopify, Paid Media, CRO & Retention

Position Type: Full-Time, Remote
Working Hours: AEST Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing consumer brand.

This is not simply a paid media role. You’ll be responsible for performance across the full ecommerce customer journey — acquisition, conversion, retention, merchandising, and customer experience.

You’ll work hands-on across:

• Shopify
• Meta Ads
• Google Ads
• Conversion Rate Optimization (CRO)
• Klaviyo
• Ecommerce analytics
• Creative performance
• Technical SEO
• Customer retention

Success will be measured by overall business outcomes including revenue growth, conversion rate, AOV, LTV, retention, ROAS, and CPA — not advertising metrics alone.

A dedicated creative team will produce design assets and content, but you’ll actively influence creative strategy by identifying winning messaging, customer motivations, and performance trends.

If you understand ecommerce as an interconnected growth system and know how to turn customer and performance data into measurable revenue growth, this role is a strong fit.

What You’ll Own

Ecommerce Growth & Store Performance

Own overall ecommerce performance and identify growth opportunities across the entire funnel.

You’ll:

• Analyze acquisition, conversion, retention, merchandising, and customer experience.
• Identify bottlenecks and opportunities using customer and performance data.
• Develop initiatives to increase:
• Revenue
• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat Purchase Rate
• Monitor customer behavior throughout the purchase journey.
• Translate performance data into clear growth initiatives.
• Present recommendations and opportunities directly to leadership.

Shopify Store Optimization & CRO

Take hands-on ownership of the Shopify storefront and conversion experience.

Optimize:

• Product pages
• Collection pages
• Landing pages
• Navigation
• Merchandising
• Mobile and desktop experiences
• Cart and checkout flows

Develop and execute CRO initiatives involving:

• Offers
• Bundles
• Upsells
• Cross-sells
• Product positioning
• Purchase flows
• Landing-page experiences

Use behavioral data to identify friction and improve the customer journey.

Implement theme-level Shopify improvements where appropriate and collaborate with developers on more advanced functionality or technical enhancements.

Paid Media – Meta & Google Ads

Own and optimize ecommerce acquisition across Meta Ads and Google Ads.

Manage:

• Meta prospecting campaigns
• Retargeting campaigns
• Custom and lookalike audiences
• Google Search
• Google Shopping
• Performance Max
• Budget allocation and scaling

You’ll:

• Build campaign structures and testing frameworks.
• Monitor performance and identify optimization opportunities.
• Scale profitable campaigns.
• Improve ROAS and reduce CPA.
• Upload and manage creative assets produced by the creative team.
• Maintain accurate pixels, Conversion APIs, events, and attribution.
• Allocate acquisition budgets based on overall business performance.

Creative Strategy & Performance

Use performance data to influence creative direction.

You’ll:

• Analyze creative performance across advertising and onsite experiences.
• Identify winning:
• Hooks
• Messaging
• Offers
• Customer pain points
• Creative angles
• Develop structured creative testing hypotheses.
• Identify creative fatigue and new testing opportunities.
• Provide clear, data-backed briefs and recommendations.
• Collaborate with designers, copywriters, and content creators.

You are not expected to personally produce every creative asset, but you should understand why creative performs and what should be tested next.

Klaviyo, Lifecycle & Retention Marketing

Own the performance and optimization of customer retention programs within Klaviyo.

Manage and improve:

• Welcome series
• Abandoned cart flows
• Browse abandonment
• Post-purchase sequences
• Win-back campaigns
• Customer segmentation
• Lifecycle campaigns
• Automated retention flows

Identify opportunities to increase:

• Repeat purchases
• Customer retention
• LTV
• Email engagement
• Email-attributed revenue

Monitor deliverability and continuously improve lifecycle performance based on customer behavior.

Analytics & Customer Insights

Monitor performance across the entire ecommerce ecosystem.

Work with:

• GA4
• Shopify Analytics
• Hotjar
• Microsoft Clarity
• Similar behavioral analytics platforms

Analyze:

• Revenue
• ROAS
• MER
• CPA
• CAC
• AOV
• LTV
• Conversion Rate
• Repeat Purchase Rate
• Retention
• Funnel performance
• Customer behavior

Use behavioral analytics, session recordings, funnel data, and ecommerce reporting to identify opportunities that may not be visible through advertising dashboards alone.

Prepare monthly reporting with clear insights, recommendations, and execution priorities.

Technical SEO

Own and support technical SEO improvements across the ecommerce store.

You’ll:

• Conduct technical SEO audits.
• Monitor indexing and crawlability.
• Implement and optimize schema and structured data.
• Improve metadata and internal linking.
• Review site architecture and website health.
• Monitor organic search performance.
• Identify opportunities to increase organic visibility.
• Collaborate with content and development resources where necessary.

Required Experience & Skills

Must-Have

• 3+ years of ecommerce or DTC growth experience.
• Proven experience owning and improving the full ecommerce funnel from acquisition through conversion and retention.
• Strong hands-on experience with Shopify.
• Strong hands-on experience managing Meta Ads for ecommerce brands.
• Strong hands-on experience with Google Ads, including:
• Search
• Shopping
• Performance Max
• Demonstrated experience improving ecommerce conversion rates through CRO.
• Experience optimizing:
• Product pages
• Collection pages
• Landing pages
• Offers
• Bundles
• Upsells
• Checkout experiences
• Hands-on experience with Klaviyo, including:
• Segmentation
• Automated flows
• Lifecycle marketing
• Retention campaigns
• Experience using behavioral analytics tools such as:
• Hotjar
• Microsoft Clarity
• Lucky Orange
• Similar platforms
• Experience developing creative testing strategies and providing performance-driven creative recommendations.
• Strong understanding of ecommerce metrics including:
• ROAS
• MER
• CPA
• CAC
• AOV
• LTV
• Conversion Rate
• Retention
• Strong technical SEO knowledge.
• Experience with GA4 and ecommerce analytics.
• Excellent written and verbal English communication.
• Ability to work independently and make data-driven recommendations.
• Availability to work AEST business hours.

Nice-to-Have Experience

• Experience with DTC consumer brands.
• Shopify Liquid knowledge.
• HTML, CSS, or JavaScript experience.
• Google Tag Manager experience.
• Strong ecommerce UX knowledge.
• Experience with A/B testing and experimentation platforms.
• Experience managing significant ecommerce advertising budgets.
• Experience collaborating directly with developers and creative teams.
• Understanding of AI search optimization and LLM-driven product discovery.

What Makes You a Strong Fit

You:

• Understand ecommerce as one connected growth system rather than separate marketing channels.
• Think beyond traffic acquisition and advertising metrics.
• Know how acquisition, conversion, AOV, retention, and LTV affect one another.
• Are highly analytical but comfortable executing hands-on.
• Can identify conversion problems using customer behavior data.
• Understand what makes ecommerce creative perform.
• Know when to test, optimize, scale, or change direction.
• Can collaborate effectively with creative teams and developers.
• Communicate performance insights clearly to leadership.
• Focus on measurable revenue and business outcomes.

What a Typical Day Looks Like

A typical day may include:

• Reviewing Shopify revenue and ecommerce performance.
• Analyzing Meta and Google Ads performance.
• Reviewing ROAS, MER, CAC, CPA, AOV, and LTV.
• Watching Hotjar or Microsoft Clarity sessions to identify customer friction.
• Reviewing product-page and checkout conversion performance.
• Launching a new CRO test.
• Adjusting paid media budgets and campaign structures.
• Reviewing creative performance and preparing new testing recommendations.
• Optimizing Klaviyo flows and customer segments.
• Identifying opportunities to improve repeat purchases.
• Reviewing technical SEO or website health issues.
• Coordinating Shopify improvements with developers.
• Presenting growth opportunities and recommendations to leadership.

In short: you own the ecommerce growth engine and continuously improve how customers are acquired, converted, retained, and monetized.

Key Metrics for Success

• Ecommerce revenue growth
• Website conversion rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Customer Acquisition Cost (CAC)
• Marketing Efficiency Ratio (MER)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Customer retention and repeat purchase rate
• Email-attributed revenue
• Organic traffic and search visibility
• Successful CRO and merchandising improvements
• Accuracy and quality of ecommerce reporting

Spark Hire Intro Video

As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

We’d like to hear about:

• Your overall ecommerce and DTC growth experience.
• The Shopify stores or ecommerce brands you have personally managed.
• Your experience owning the full ecommerce funnel, rather than only paid advertising.
• Your hands-on experience with Meta Ads and Google Ads, including Shopping and Performance Max.
• The advertising budgets you have personally managed.
• A specific example where you increased ecommerce revenue or profitability.
• A CRO initiative you implemented and the measurable impact it had on conversion rate.
• How you diagnose a Shopify store that is generating traffic but has a low conversion rate.
• Your experience improving product pages, landing pages, bundles, upsells, or checkout experiences.
• Your experience with Klaviyo and the retention flows you have personally managed.
• An example of how you improved repeat purchase rate, LTV, or email-attributed revenue.
• How you use tools such as GA4, Hotjar, Microsoft Clarity, or Shopify Analytics to identify growth opportunities.
• How you evaluate creative performance and determine what messaging or creative angles should be tested next.
• Your understanding of ROAS, MER, CAC, CPA, AOV, LTV, and retention, and which metrics you prioritize when evaluating overall ecommerce health.
• Your experience with technical SEO and improving organic ecommerce performance.

Keep your answers clear, concise, and specific. Use real examples and measurable results wherever possible, including revenue growth, conversion-rate improvements, ROAS, CAC, AOV, LTV, retention, or advertising spend.

Completion of the Spark Hire intro video is required for your application to be considered.

Why This Role Stands Out

• Ownership of the complete ecommerce growth engine.
• Direct influence over acquisition, conversion, retention, and customer experience.
• Work directly with company leadership.
• Hands-on ownership of a growing Shopify business.
• Opportunity to influence creative strategy without being responsible for producing every asset.
• High autonomy and measurable impact on revenue.
• Exposure across paid media, CRO, retention, merchandising, analytics, and SEO.
• Fully remote environment.
• Strong opportunity to grow into broader ecommerce and growth leadership.

Interview Process

• Application Review
• Spark Hire Intro Video
• Initial Phone Screening
• Recruiter Interview
• Client Interview
• Final Decision & Offer

Apply Now

If you have strong Shopify, Meta Ads, Google Ads, CRO, Klaviyo, analytics, and ecommerce growth experience and know how to improve performance across the entire customer journey, we’d love to hear from you.

Apply today and complete the required Spark Hire intro video to move forward in the process.

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